Posts by Çiğdem Güven

Generation Z: Not Just a Mirror, but Also a Cost Factor – The Price of Failing to Understand Young Talent


One of the most frequent complaints in today’s business world is: “Young employees are difficult, disloyal, and impatient.” From coffee breaks to board meetings, criticism of Generation Z has spread like wildfire. Yet the tangible costs of this attitude are often overlooked. Failing to understand young talent—and meeting them with prejudice—is not just an HR issue, but a strategic matter that directly impacts productivity and profitability.


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A New Era in Business with Artificial Intelligence


The Industrial Revolution began with steam. Then came electricity, computers, and the internet. Now, we find ourselves in the midst of a silent yet profound revolution: the Artificial Intelligence Revolution. This transformation is not only reshaping technology, but also the very nature of human labor, ways of working, and the concept of leadership. Offices, factories, customer service departments, even boardrooms—AI is now everywhere.


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The New Face of Entrepreneurship: Women Leading the Change


The new generation of entrepreneurship is no longer solely profit-driven; it is shaped by meaning, value, sustainability, and social impact. One of the most remarkable actors in this transformation is women entrepreneurs. They believe that production is not just an economic activity but a journey that contributes to society, and they prove this every day.


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Understood Employees Contribute and Empower Decisions


In the corporate world, we often hear statements like: “They’re talented, but they don’t shine,” “They do their job, but don’t take ownership,” or “They attend meetings, but don’t contribute.” All of these are signs of an underlying issue: the employee feels misunderstood.


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The Silent Power of Corporate Success: Balance, Effort, and Trust


In today's business world, organizations operate in an environment shaped by growing competition, rapidly evolving expectations, and technological transformation. For any organization seeking sustainable success, one fundamental truth emerges: success is not only measured by outcomes, but by the quality of the balance established in achieving those outcomes.


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Customer Relations and Training in Bancassurance: A Strategic Perspective


Bancassurance, a business model in which banks market insurance products to their own customer base, is becoming increasingly significant. This collaborative model offers additional revenue opportunities for banks while enabling insurance companies to reach a broader customer base. However, the key to sustainable success in bancassurance lies in effectively managing customer relationships and continuously training personnel in both the banking and insurance sectors.


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What Awaits the Business World? A Strategic Perspective


Digitalization is no longer just a technological trend but a necessity for achieving sustainable competitive advantage in business. Companies must reassess how they can strategically benefit from digital solutions. Artificial intelligence (AI) and big data analytics, in particular, are strengthening companies' decision-making processes. Strategically, companies that invest in digitalization and use technology not only for operational efficiency but also to enhance customer experience and generate new revenue streams will stand out.


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Digital Transformation in Conflict Management: New Strategies with Technology


Conflict is a reality we encounter in all aspects of life. Whether at home, at work, or in digital environments, disagreements are inevitable. However, conflict management has undergone a significant transformation with the advent of digital technologies. Today, we must manage conflicts not only face-to-face but also in online settings. Effective conflict management in the digital world has become one of the keys to success, both personally and professionally.


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Neova Sigorta Leadership Certificate Program from a Coaching Perspective has been completed.


Neova Sigorta Leadership Certificate Program from a Coaching Perspective has been completed.


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We have completed our Kafein Technology Strategic Leadership Training.


We have completed our Kafein Technology Strategic Leadership Training.


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