Turkey’s automotive industry has managed to preserve its production volume as of 2025, supported by strong domestic demand and a well-integrated export structure with Europe. However, it remains a highly sensitive balance sector, exposed to exchange rates, interest rates, tax regulations, and carbon policies. With approximately USD 37 billion in exports and USD 32 billion in imports, the automotive industry continues to play a strategic role in Turkey’s production base and foreign trade.
Companies want to grow. More market share, higher revenues, larger organizations. Yet when growth is measured primarily through numbers, a critical question is often overlooked: Is this organization growing in a healthy way, or is it becoming so complex that it begins to limit its own ability to move?
Today, the concept of sustainability sits at the center of almost every strategic presentation, investment report, and corporate roadmap in the business world. Many organizations possess strong analyses, clear objectives, and technically sound strategies. Yet despite this, a significant number fail to create the expected impact.
A reality long felt in the business world is this: there is a natural difference in pace, expectations, and working style between Generation Z and today’s managers. This difference is often misinterpreted. Managers may feel challenged, while young employees may feel misunderstood. Yet what we are experiencing is not a generational clash; it is a transformation in the way we work.
Support, love, and trust received in childhood nurture self-confidence, courage, and the ability to take risks. Challenges faced in youth develop resilience and the capacity to handle crises. Values learned from family—justice, honesty, sharing—later become the building blocks of ethical leadership.
One of the most frequent complaints in today’s business world is: “Young employees are difficult, disloyal, and impatient.” From coffee breaks to board meetings, criticism of Generation Z has spread like wildfire. Yet the tangible costs of this attitude are often overlooked. Failing to understand young talent—and meeting them with prejudice—is not just an HR issue, but a strategic matter that directly impacts productivity and profitability.
The Industrial Revolution began with steam. Then came electricity, computers, and the internet. Now, we find ourselves in the midst of a silent yet profound revolution: the Artificial Intelligence Revolution. This transformation is not only reshaping technology, but also the very nature of human labor, ways of working, and the concept of leadership. Offices, factories, customer service departments, even boardrooms—AI is now everywhere.
The new generation of entrepreneurship is no longer solely profit-driven; it is shaped by meaning, value, sustainability, and social impact. One of the most remarkable actors in this transformation is women entrepreneurs. They believe that production is not just an economic activity but a journey that contributes to society, and they prove this every day.
In the corporate world, we often hear statements like: “They’re talented, but they don’t shine,” “They do their job, but don’t take ownership,” or “They attend meetings, but don’t contribute.” All of these are signs of an underlying issue: the employee feels misunderstood.
In today's business world, organizations operate in an environment shaped by growing competition, rapidly evolving expectations, and technological transformation. For any organization seeking sustainable success, one fundamental truth emerges: success is not only measured by outcomes, but by the quality of the balance established in achieving those outcomes.