Crisis is a state of tension that puts the existence and goals of an organization at risk. It may make the measures within the institution insufficient. The crisis may be large enough to affect the whole world, or it may be personal or company crises. It is a crisis that the money in the bank is about to run out, it is a crisis to have legal issues for the house. The company’s website crash is a crisis. Heritage disputes are a crisis. Sometimes serious problems can arise between families.
Crisis possibilities should be studied in all institutions. Emergency and business continuity, target budget studies should be discussed with different scenarios. Plans should be made for the risks and possible dangers that may be encountered. It is possible to reveal possible errors during the exercises and necessary revisions are made. The budgets allocated for all these studies are actually quite large. In the event of a crisis, it is essential to have done these studies beforehand in order to avoid higher costs. Studies show that 39% of companies with business continuity do not test these plans. However, simulation savings here can lead to a significant loss in companies. An early warning signals unit can be established in institutions. A checklist, trainings are required. The crisis table should be determined in advance and it should be detailed what, where and how this team will work in a crisis.
When there is a crisis; Company management must be clear and determined, and accept the crisis. During this period, I think it will be useful to focus on what can be done and look ahead, instead of focusing on the losses. Losses are reality. Knowing, accepting, focusing on what they can do is critical to success. Managing the crisis by believing in their own strengths and thinking about what we have accomplished in the past will prevent loss of time, especially at this point. Since the effect of stress also puts the whole team under pressure, it will be beneficial to guide the team about stress management and physical activities. The main criterion of strategic work is that senior management maintains calmness during this period. This whole process requires defining the crisis and its scope and evaluating the possible changes and effects. For top management, creating a culture that is open to change will benefit during and after the crisis management phase. It is essential that the senior management team be in frequent and open communication with the mid-level managers and all employees in the institution. The trust atmosphere and the cooperation to be established within the organization will increase the success during the crisis period.
It is important success criteria for each leader within the organization to receive feedback from the team, to be active in the field, to be accessible, to make revised plans with the team in the period with the crisis, and to receive opinions and feedback. Conducting surveys in crisis declines and evaluating their results and shaping the road map are among the practices performed. Experiences in crises are very valuable. Conducting interim evaluations within the institution during the crisis period, evaluating the successes, mistakes made and learning from them are critical for the performance of the institution.
During the pandemic period for which it is not known how long it will last, all the employees of the institution faced an important source of stress. With the increase in remote work, it is important to review and implement productivity criteria with new work management. Home office equipment, chairs, tables are the factors that affect productivity in long-term work, and are issues that should be evaluated in terms of remote teams. I think it will be more beneficial to give confidence in the work safety side of the team and to be in open communication in cases where trust cannot be given.
Every crisis experienced in institutions creates an important experience in institutions. It is critical for sustainable success to reveal these xperiences in every aspect, to create change and learning in the corporate culture.