The world is getting more competitive every day. For this reason, the services offered are starting to become monotonous and this monotony causes the product or service to be seen as the same by the customers. As a result, customers tend to choose the cheapest after a while. Therefore, this kind of market gets smaller with each passing day rather than developing. What needs to be done here is to offer innovation to the market by generating creative ideas and increasing competition again. The most important element to support creativity is the leader.

Creativity can simply be defined as producing something or coming to a conclusion with imagination or original ideas. Creativity makes companies or individuals stand out from the competition. Because it is in the customers’ interest to try the untried in the first place. Customers naturally turn to good products and services that they feel are valued. Creativity is becoming more important in this period when digital innovations are considered the new normal. Because accessing information from anywhere and anytime enables creative people to stand out very easily and increases competition. For example, the Robin Hood application, which offers commission-free trading, has shown to the financial sector that offers stock exchange trading services with a commission, that this can be carried out without commission and therefore inspired this sector.

On the other hand, the role of creativity in effective business management cannot be denied. A business that does not have creative employees or implement creative ideas cannot grow its business to its full potential. In addition, the creativity of the managers in the companies is one of the most important factors that move a business forward. So much so that the article published by CEO Magazine mentions that having a creative vision and looking at things from different perspectives in today’s business world, where uncertainty prevails, is what brings success to businesses. On the other hand, a study by McKinsey has shown that businesses with creative leaders do more successful work than companies that employ leaders with low levels of creativity. For example, businesses with creative leaders have a much better degree of organic revenue growth, shareholder earnings, and net business value compared to firms with lower levels of creativity. Creativity is also very important in terms of profitability and revenues.

Creativity has social importance as well as its economic importance. In an enterprise dominated by creativity, companies can invest more in their employees because economic concerns are less. This investment allows both the employee to join the company with his creative ideas and allows employees to follow the agenda, technological developments, and the needs of the company more closely because their ideas are valued. Employees who can find solutions to the company’s needs with technological developments share these inventions with the company, they have a more effective role in the management, and their motivation increases because their ideas are implemented, and they are rewarded as a result. In this way, work performance increases, and the effect of increased work performance is felt within the company. Employees who are motivated and rewarded are more attached to their jobs and as a result, employee loyalty increases. After all, creativity is very important in terms of social, economic, and reputational aspects.

The most important prerequisite for raising the level of creativity is to be able to identify market conditions well. This is not limited to the market conditions served, but also requires identifying other sectors. Because developments in other sectors can change the economic balances in the world and require completely different solutions. During this analysis, not only the present, but also the interpretation of the past, learning from mistakes and applying successful methods will stimulate creativity.

Another important factor in the development of creativity is continuous learning and asking questions. Human nature learns by asking and wondering. Instead of suppressing these impulses, a manager who tries to reveal them more both increases his own learning ability and increases his mental accumulation. For example, if a bank manager is curious about the concepts, developments, methods in other financial sectors and inquires and researches, it will appear as a factor that increases the creativity of that manager. For example, the ability of managers to research and learn about all new financial developments, instead of getting caught up in traditional finance methods, increases their ability to use technologies according to company needs.

Another method to increase creativity is to get together with people from different sectors and exchange ideas. In this way, the dynamics in various sectors can be applied interchangeably. In addition, establishing relationships with creative people and getting mentoring also emerges as a factor that triggers creativity.
According to a study published in the Journal of Social and Clinical Psychology in 2005, self-awareness triggers creativity and creativity cannot exist without awareness. There are other articles that support this view. Awareness primarily ensures that people are aware of their own competencies. People with a high level of awareness are more optimistic and believe they can achieve it. On the other hand, such people are able to think and work independently and the views of others do not decrease their motivation.

It is clear that creativity irreversibly changes the whole world. This irreversibility is not only in a negative sense. Because, in fact, creativity has great benefits for sectors, employees and managers.

What seems very normal to us today is actually done by creative leaders in the past. Based on the example of a mobile phone, it was unimaginable that there were no keys on the phone in the past. But Steve Jobs, a creative leader, showed that all transactions can actually be done with a single button on mobile phones. Although it received a lot of criticism at first, this application has been accepted by many phone manufacturers over time. Today, this situation seems very normal and almost all of the phone manufacturers produce buttonless phones. Another example can be given about electric cars. In the not-so-distant past, companies producing fossil fuel vehicles were telling about the shortcomings of electric vehicles and talking about this as a project that will never work. In fact, they did not see the future of Tesla owned by Elon Musk very bright and they were selling Tesla shares. But history has shown us that Elon Musk, a creative leader, not only increased the electric vehicle market, but also revolutionized the dynamics of the industry.

There is no doubt that creative leaders will create change. This change is not only on a personal basis, but also enables employees to change and develop. Leaders who encourage employees to innovate and creative thinking both improve their relations with employees, increase their own and their creativity level, and employee loyalty increases. Creativity reflected throughout the company manifests itself in the work of every employee, the company develops, and the careers of the employees are positively affected.