Posts by Çiğdem Güven

Strategic Communication


Strategic communication plays a critical role in the success of an organization. A good strategic communication plan can help the organization achieve its goals, create a positive image for its employees, customers and society, and support the organization's marketing, sales and brand management activities. Strategic communication is also extremely important in crisis situations.


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Importance of Supply Chain


The supply chain is a critical factor in which a company manages the flow of materials and services it supplies in its manufacturing and distribution processes. The supply chain chart can vary according to the company's industry and business model. In general, the supply chain diagram includes various elements such as suppliers, manufacturers, distributors, logistics service providers, retailers and customers.


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Key to Success: Going Digital


Digital transformation is a transformation process that aims to increase the efficiency andprofitability of businesses by digitizing their activities using technological innovations. Thisprocess ensures the integration of the business into the digital environment by restructuring theexisting business ways, customer relations, products and services, marketing strategies andoperational processes of a business . Digital transformation provides businesses with moreefficiency, lower costs, customer satisfaction and competitive advantage.


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Welfare


Poverty and inequality are one of the biggest challenges the current society faces, apart from climate change and political instability. It is no wonder that European countries spend around 30% of their GDP annually on social protection programs designed to provide safety nets for the poor or at risk of poverty population. Despite the best efforts, the effectiveness of such programs in alleviating poverty varies from country to country.


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ChatGPT


ChatGPT, developed by the OpenAI company known for its work and research in the field of artificial intelligence, has been popularly spoken about and used in the world lately. It processes the inputs in different fields, organizes the answers according to the demands of the users, prepares them dynamic and interesting way and presents them to the user.


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What is Emotional Intelligence and why is it important?


Emotional intelligence (also known as emotional quotient or EQ) is the ability to understand, use, and manage your own emotions in positive ways to reduce stress, communicate effectively, empathize with others, overcome difficulties, and settle a conflict.


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The Importance of Women’s Employment in Social Development


Women's participation in the workforce is closely related to the level of development of societies. The empowerment of women in terms of political, economic and social rights and the expansion of their sphere of influence in this way make a significant contribution to the formation of more stable and just societies and to the improvement of the quality of life.


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Digital Banking II – Digital Banking Licensing Steps


A serious step taken for the spread of “digital banking” in Turkey, providing convenience and 7 day / 24-hour access for financial services is new regulation of BRSA “Service Principles of Digital Banks”, which came into effect as of January 1st, 2022. This regulation ensures that “banks w/o branches, serving through only electronic banking services distribution channels” can serve financial consumers and SMEs as “digital banks”.


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The Perception of Morality within Markets


If everybody in the world jumped out of a window, would you? This question may seem irrelevant at first, however, it has more to it than what meets the eye. If everybody were to jump out since everyone is doing it would the significance and danger of the act have the same level? Throughout this paper I will explore whether markets promote behaviors that could be morally questioned and whether or not we as a society should rethink their role and place. Although the question above may seem irrelevant to the topic at hand now, as we explore markets and what the market environment entails the relation between the two will be clearer.


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Digital Banking


Digital banking is a banking technology that offers customers the opportunity to make transactions through digital channels without going to bank branches. Digital banking is specific to the customer and the service offered is shaped according to the customer's needs. Digital banking requires qualified workforce.


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