{“main-title”:{“component”:”hc_title”,”id”:”main-title”,”title”:””,”subtitle”:””,”title_content”:{“component”:”hc_title_empty”,”id”:”title-empty”}},”section_QvNqz”:{“component”:”hc_section”,”id”:”section_QvNqz”,”section_width”:””,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”vertical_row”:””,”css_classes”:”section-color no-padding-bottom no-padding-top “,”custom_css_classes”:”containerblog”,”custom_css_styles”:””,”section_content”:[{“component”:”hc_column”,”id”:”P1FCZ”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:”boxed-area align-items-center “,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_title_tag”,”id”:”5ZtkF”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”text”:”Banka Sigortac\u0131l\u0131\u011f\u0131”,”tag”:”h1″},{“component”:”hc_image_box”,”id”:”P92Nk”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”image”:”https:\/\/www.cigdemguven.com\/medias\/2023\/05\/cigdem-guven-banka-sigortaciligi-1024×714.jpg|753|1080|3219″,”link_type”:”lightbox”,”lightbox_animation”:””,”caption”:”Banka Sigortac\u0131l\u0131\u011f\u0131”,”inner_caption”:false,”new_window”:false,”link”:”https:\/\/www.cigdemguven.com\/medias\/2023\/05\/cigdem-guven-banka-sigortaciligi.jpg”,”link_content”:[],”lightbox_size”:””,”scrollbox”:false,”icon”:””,”image_animation”:””,”icon_animation”:””,”thumb_size”:”full”,”icon_hidden”:true,”caption_img_box”:””,”alt”:””}]}],”section_settings”:””},”section_aSGAU”:{“component”:”hc_section”,”id”:”section_aSGAU”,”section_width”:””,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”vertical_row”:””,”css_classes”:”no-padding-bottom no-padding-top “,”custom_css_classes”:”blogtext”,”custom_css_styles”:””,”section_content”:[{“component”:”hc_column”,”id”:”column_0qrhK”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_wp_editor”,”id”:”gE6EW”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”editor_content”:”Banka Sigortac\u0131l\u0131\u011f\u0131, bankalar\u0131n m\u00fc\u015fterilerine sundu\u011fu finansal hizmetler aras\u0131nda yer alan ve sigorta \u00fcr\u00fcnleri sat\u0131\u015f\u0131n\u0131 i\u00e7eren bir i\u015f modelidir. Bu i\u015f modeli, bankalar\u0131n k\u00e2rl\u0131l\u0131klar\u0131n\u0131 art\u0131rmak i\u00e7in kullan\u0131lan etkili bir y\u00f6ntemdir. Bankalar\u0131n m\u00fc\u015fterilerine sunabilecekleri \u00e7ok say\u0131da sigorta \u00fcr\u00fcn\u00fc vard\u0131r. Bu \u00fcr\u00fcnler aras\u0131nda sa\u011fl\u0131k sigortalar\u0131, seyahat sigortalar\u0131, ara\u00e7 sigortalar\u0131 ve ev sigortalar\u0131 gibi \u00e7e\u015fitli t\u00fcrler bulunmaktad\u0131r. Bu \u00fcr\u00fcnler, bankalar\u0131n m\u00fc\u015fterilerine sa\u011flad\u0131\u011f\u0131 bir\u00e7ok avantajdan biridir.\\n\\nOrtak M\u00fc\u015fteri Y\u00f6ntemi (OMY), bankalar ve sigorta \u015firketleri aras\u0131nda ortak m\u00fc\u015fteri payla\u015f\u0131m\u0131 yaparak birbirlerinin \u00fcr\u00fcn ve hizmetlerini m\u00fc\u015fterilerine pazarlama y\u00f6ntemidir. OMY sayesinde bankalar, m\u00fc\u015fterilerine sigorta \u00fcr\u00fcnleri sunabilirken, sigorta \u015firketleri de m\u00fc\u015fterilerine bankac\u0131l\u0131k \u00fcr\u00fcnleri sunabilir.\\n\\nBanka sigortac\u0131l\u0131\u011f\u0131nda dikkat edilmesi gereken \u00f6nemli konu ba\u015fl\u0131klar \u015funlard\u0131r;\\n\\n1. Gelir payla\u015f\u0131m\u0131: Bankalar ile sigorta \u015firketleri aras\u0131ndaki \u00f6nemli konulardan birisi gelir payla\u015f\u0131m\u0131d\u0131r. \u00dcr\u00fcn sat\u0131\u015flar\u0131ndan elde edilen gelirin payla\u015f\u0131m\u0131 \u00e7ok \u00f6nemli bir etkendir.\\n\\n2. \u0130leti\u015fim ve koordinasyon: Ortak M\u00fc\u015fteri Y\u00f6ntemi’nin (OMY) ba\u015far\u0131l\u0131 olabilmesi i\u00e7in bankalar ve sigorta \u015firketleri aras\u0131nda ileti\u015fim ve koordinasyonun maksimum d\u00fczeyde sa\u011flanmas\u0131 gerekmektedir.\\n\\n3. M\u00fc\u015fteri ili\u015fkileri: OMY, m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131n\u0131 daha kapsaml\u0131 bir \u015fekilde kar\u015f\u0131layabilir ve \u00e7e\u015fitli \u00fcr\u00fcn ve hizmetler sunabilir.\\n\\n4. \u0130\u015fbirli\u011fi ve farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131: Bankalar\u0131n ve sigorta \u015firketlerinin m\u00fc\u015fteriyi beraber y\u00f6netebilme konusundaki performans\u0131 ve ba\u015far\u0131s\u0131, i\u015f performans\u0131 ve \u00e7\u0131kt\u0131lar\u0131 a\u00e7\u0131s\u0131ndan son derece \u00f6nemlidir. Ortaya \u00e7\u0131kacak konular\u0131n ortak y\u00f6netimi olduk\u00e7a etkilidir.\\n\\n5. Anahtar noktalar: OMY\u2019deki reg\u00fclasyonlara ve yasal d\u00fczenlemelere uyum sa\u011flanmas\u0131, etik \u00e7al\u0131\u015fma prensiplerinin benimsenmesi, m\u00fc\u015fteri haklar\u0131n\u0131n ve gizlilik konular\u0131ndaki g\u00f6sterilen performans i\u015f performans\u0131 i\u00e7in \u00f6nemlidir.\\n\\nBanka Sigortac\u0131l\u0131\u011f\u0131n\u0131n pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc de olduk\u00e7a \u00f6nemlidir. K\u00fcresel olarak, Banka Sigortac\u0131l\u0131\u011f\u0131 pazar\u0131 2019 y\u0131l\u0131nda 1,2 trilyon dolara ula\u015fm\u0131\u015ft\u0131r ve 2025 y\u0131l\u0131na kadar %7,8 b\u00fcy\u00fcme oran\u0131 ile 1.7 trilyon dolara y\u00fckselece\u011fi \u00f6ng\u00f6r\u00fclmektedir. Bu b\u00fcy\u00fcme, bankalar\u0131n sigorta i\u015fine daha fazla yat\u0131r\u0131m yapmalar\u0131na ve daha fazla m\u00fc\u015fteriye ula\u015fmalar\u0131na olanak sa\u011flayacakt\u0131r. Bankalar\u0131n sigorta i\u015fi yapma konusunda yeterli uzmanl\u0131\u011fa sahip olmalar\u0131 da b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r. Bu nedenle, bankalar\u0131n sigorta alan\u0131ndaki en son geli\u015fmeleri takip etmeleri ve m\u00fc\u015fterilerine en iyi sigorta \u00fcr\u00fcnlerini sunmak i\u00e7in gerekli yat\u0131r\u0131mlar\u0131 yapmalar\u0131 gerekmektedir.\\n\\nBankalar sigorta al\u0131nda da bir\u00e7ok sigorta firmas\u0131yla beraber \u00e7al\u0131\u015fmaktad\u0131r. Bankalar her zaman ayn\u0131 sigorta \u015firketiyle \u00e7al\u0131\u015fmayabilir. Baz\u0131 bankalar\u0131n \u00e7al\u0131\u015ft\u0131\u011f\u0131 sigorta firmalar\u0131 \u015fu \u015fekildedir;\\n<\/p>\n
| Akbank<\/td>\n \\n<\/p>\n | Ak Sigorta, AXA Sigorta, I\u015f\u0131k Sigorta, AgeSA(AvivaSA) Emeklilik,Hayat<\/td>\n \\n<\/tr>\n \\n<\/p>\n |
| Denizbank<\/td>\n \\n<\/p>\n | MetLife, AXA Sigorta<\/td>\n \\n<\/tr>\n \\n<\/p>\n |
| Finansbank<\/td>\n \\n<\/p>\n | Sompo Sigorta A.\u015e, CIGNA Finans Emeklilik, Hayat<\/td>\n \\n<\/tr>\n \\n<\/p>\n |
| Garanti Bankas\u0131<\/td>\n \\n<\/p>\n | Eureko Sigorta<\/td>\n \\n<\/tr>\n \\n<\/p>\n |
| HSBC<\/td>\n \\n<\/p>\n | Allianz Sigorta<\/td>\n \\n<\/tr>\n \\n<\/p>\n |
| TEB<\/td>\n \\n<\/p>\n | EB Zurich Sigorta ve BNP Paribas Cardif T\u00fcrkiye Hayat Sigorta<\/td>\n \\n<\/tr>\n \\n<\/p>\n |
| Yap\u0131 Kredi<\/td>\n \\n<\/p>\n | Allianz Sigorta<\/td>\n \\n<\/tr>\n \\n<\/p>\n |
| \u0130\u015f Bankas\u0131<\/td>\n \\n<\/p>\n | Anadolu Sigorta<\/td>\n \\n<\/tr>\n \\n<\/tbody>\n \\n<\/table>\n \\n \\n\\nBanka Sigortac\u0131l\u0131\u011f\u0131n\u0131n T\u00fcrkiye’deki durumu incelendi\u011finde, son y\u0131llarda \u00f6nemli bir b\u00fcy\u00fcme trendi ya\u015fand\u0131\u011f\u0131 g\u00f6r\u00fclmektedir. T\u00fcrkiye’deki bankalar\u0131n sigorta prim \u00fcretimi 2021 y\u0131l\u0131nda yakla\u015f\u0131k 7,5 milyar TL’ye ula\u015fm\u0131\u015ft\u0131r. Bu rakam, T\u00fcrkiye’nin genel sigorta prim \u00fcretimi i\u00e7inde bankalar\u0131n pay\u0131n\u0131n giderek artt\u0131\u011f\u0131n\u0131 g\u00f6stermektedir. Ayr\u0131ca, bankalar\u0131n sigorta i\u015fine daha fazla yat\u0131r\u0131m yapmalar\u0131yla birlikte, sigorta \u00fcr\u00fcnlerinin m\u00fc\u015fteriler taraf\u0131ndan daha s\u0131k tercih edildi\u011fi\\nde g\u00f6r\u00fclmektedir.\\n\\nBankalar\u0131n sigorta sekt\u00f6r\u00fcndeki pay\u0131, son y\u0131llarda giderek artmaktad\u0131r. Bunun nedeni, bankalar\u0131n sigorta \u00fcr\u00fcnleri sat\u0131\u015f\u0131nda m\u00fc\u015fterilerine avantajl\u0131 fiyatlar ve kolayl\u0131k sa\u011flamalar\u0131d\u0131r.\\n\\nAyr\u0131ca bankalar\u0131n, m\u00fc\u015fteri portf\u00f6ylerine g\u00f6re ki\u015fiselle\u015ftirilmi\u015f sigorta \u00fcr\u00fcnleri sunabilme avantajlar\u0131 da bulunmaktad\u0131r.\\n\\nBankac\u0131l\u0131k ve sigortac\u0131l\u0131k sekt\u00f6rleri, son y\u0131llarda h\u0131zl\u0131 bir dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinden ge\u00e7mektedir. Bu s\u00fcre\u00e7, sekt\u00f6rlerin faaliyetlerini daha h\u0131zl\u0131, daha verimli ve daha g\u00fcvenli bir \u015fekilde ger\u00e7ekle\u015ftirmelerine olanak sa\u011flamaktad\u0131r. Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn, bankac\u0131l\u0131k ve sigortac\u0131l\u0131k sekt\u00f6rlerinin bireysel ve KOB\u0130 m\u00fc\u015fterileri \u00fczerinde de \u00f6nemli etkileri bulunmaktad\u0131r.\\n\\nSonu\u00e7 olarak, Banka Sigortac\u0131l\u0131\u011f\u0131, bankalar\u0131n m\u00fc\u015fterilerine daha kapsaml\u0131 bir hizmet sunmalar\u0131 ve ayn\u0131 zamanda k\u00e2rl\u0131l\u0131klar\u0131n\u0131 art\u0131rmak istemeleri nedeniyle son y\u0131llarda d\u00fcnya genelinde b\u00fcy\u00fck bir ilgi g\u00f6rmektedir. T\u00fcrkiye’deki bankalar\u0131n sigorta prim \u00fcretimi de giderek artmaktad\u0131r. Ancak, Banka Sigortac\u0131l\u0131\u011f\u0131n\u0131n ba\u015far\u0131s\u0131, bankalar\u0131n m\u00fc\u015fterilerinin sigorta ihtiya\u00e7lar\u0131n\u0131 do\u011fru bir \u015fekilde anlamalar\u0131 ve buna g\u00f6re uygun sigorta \u00fcr\u00fcnlerini sunmalar\u0131, m\u00fc\u015fterilere yeterli e\u011fitim vermeleri ve sigorta i\u015fine yeterli yat\u0131r\u0131m yapmalar\u0131 ile sa\u011flanabilir. Ancak, bankalar\u0131n m\u00fc\u015fteri memnuniyetine odaklanmalar\u0131 ve etik bir yakla\u015f\u0131mla sigorta \u00fcr\u00fcnleri satmalar\u0131 \u00f6nemlidir.”}]},{“component”:”hc_column”,”id”:”column_7aIP1″,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:”socialbox”,”custom_css_styles”:””,”main_content”:[{“component”:”hc_space”,”id”:”Hdg76″,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”size”:”space-sm”,”height”:””},{“component”:”hc_text_block”,”id”:”zmr0F”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”content”:”Payla\u015f:”},{“component”:”hc_social_share_buttons”,”id”:”P7L30″,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”style”:”icon-links-button”,”size”:””,”alignment”:””,”type”:””,”social_colors”:true,”fb”:true,”fb_link”:””,”tw”:true,”tw_link”:””,”pi”:true,”pi_link”:””,”li”:true,”li_link”:””}]}],”section_settings”:””},”section_dDpN7″:{“component”:”hc_section”,”id”:”section_dDpN7″,”section_width”:””,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”vertical_row”:””,”css_classes”:”section-color “,”custom_css_classes”:””,”custom_css_styles”:””,”section_content”:[{“component”:”hc_column”,”id”:”XLZ44″,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_title_tag”,”id”:”4AoyD”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”text”:”Son Yaz\u0131lar”,”tag”:”h2″},{“component”:”hc_space”,”id”:”TsAHd”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”size”:”space”,”height”:””},{“component”:”hc_pt_grid_list”,”id”:”J9IEW”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”post_type_slug”:”post”,”post_type_category”:”yazilar”,”column”:”2″,”column_lg”:”2″,”column_md”:”2″,”column_sm”:”1″,”column_xs”:”1″,”margins”:””,”pag_type”:”load_more”,”pag_items”:”2″,”pag_size”:””,”pag_animation”:”fade-top”,”pag_scroll_top”:false,”pag_position”:”align-center”,”pag_button_prev”:””,”pag_button_next”:””,”lm_lazy”:false,”lm_button_text”:”Daha Fazla”,”box”:”blog_top”,”boxed”:true,”extra”:false,”content”:””,”title_length”:”36″,”excerpt_length”:”75″,”title_size”:”text-md”,”custom_css”:””,”button_text”:””,”button_style”:”square”,”button_dimensions”:”btn-lg”,”button_animation”:false,”button_icon”:””}]}],”section_settings”:””},”scripts”:{“lightbox”:”magnific-popup.min.js”,”pagination”:”pagination.min.js”},”css”:{“lightbox”:”css\/magnific-popup.css”,”content_box”:”css\/content-box.css”,”media_box”:”css\/media-box.css”},”css_page”:””,”template_setting”:{},”template_setting_top”:{},”page_setting”:{“settings”:[“lock-mode-off”]},”post_type_setting”:{“settings”:{“image”:”https:\/\/www.cigdemguven.com\/medias\/2023\/05\/cigdem-guven-banka-sigortaciligi-1024×714.jpg|753|1080|3219″,”excerpt”:”Banka Sigortac\u0131l\u0131\u011f\u0131, bankalar\u0131n m\u00fc\u015fterilerine sundu\u011fu finansal hizmetler aras\u0131nda yer alan ve sigorta \u00fcr\u00fcnleri sat\u0131\u015f\u0131n\u0131 i\u00e7eren bir i\u015f modelidir. Bu i\u015f modeli, bankalar\u0131n k\u00e2rl\u0131l\u0131klar\u0131n\u0131 art\u0131rmak i\u00e7in kullan\u0131lan etkili bir y\u00f6ntemdir. Bankalar\u0131n m\u00fc\u015fterilerine sunabilecekleri \u00e7ok say\u0131da sigorta \u00fcr\u00fcn\u00fc vard\u0131r. Bu \u00fcr\u00fcnler aras\u0131nda sa\u011fl\u0131k sigortalar\u0131, seyahat sigortalar\u0131, ara\u00e7 sigortalar\u0131 ve ev sigortalar\u0131 gibi \u00e7e\u015fitli t\u00fcrler bulunmaktad\u0131r.”,”extra_1″:”Yaz\u0131”,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}<\/p>\n","protected":false},"excerpt":{"rendered":" Banka Sigortac\u0131l\u0131\u011f\u0131, bankalar\u0131n m\u00fc\u015fterilerine sundu\u011fu finansal hizmetler aras\u0131nda yer alan ve sigorta \u00fcr\u00fcnleri sat\u0131\u015f\u0131n\u0131 i\u00e7eren bir i\u015f modelidir. Bu i\u015f modeli, bankalar\u0131n k\u00e2rl\u0131l\u0131klar\u0131n\u0131 art\u0131rmak i\u00e7in kullan\u0131lan etkili bir y\u00f6ntemdir. Bankalar\u0131n m\u00fc\u015fterilerine sunabilecekleri \u00e7ok say\u0131da sigorta \u00fcr\u00fcn\u00fc vard\u0131r. Bu \u00fcr\u00fcnler aras\u0131nda sa\u011fl\u0131k sigortalar\u0131, seyahat sigortalar\u0131, ara\u00e7 sigortalar\u0131 ve ev sigortalar\u0131 gibi \u00e7e\u015fitli t\u00fcrler bulunmaktad\u0131r.<\/p>\n","protected":false},"author":1,"featured_media":3219,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,19],"tags":[],"class_list":["post-3218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-yazilar"],"yoast_head":"\n |