{"id":3081,"date":"2023-04-06T12:04:08","date_gmt":"2023-04-06T09:04:08","guid":{"rendered":"https:\/\/www.cigdemguven.com\/genel\/strategic-communication\/"},"modified":"2023-04-28T04:22:14","modified_gmt":"2023-04-28T01:22:14","slug":"stratejik-iletisim","status":"publish","type":"post","link":"https:\/\/www.cigdemguven.com\/tr\/yazilar\/stratejik-iletisim\/","title":{"rendered":"Stratejik \u0130leti\u015fim"},"content":{"rendered":"

{“main-title”:{“component”:”hc_title”,”id”:”main-title”,”title”:””,”subtitle”:””,”title_content”:{“component”:”hc_title_empty”,”id”:”title-empty”}},”section_QvNqz”:{“component”:”hc_section”,”id”:”section_QvNqz”,”section_width”:””,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”vertical_row”:””,”css_classes”:”section-color no-padding-bottom no-padding-top “,”custom_css_classes”:”containerblog”,”custom_css_styles”:””,”section_content”:[{“component”:”hc_column”,”id”:”P1FCZ”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:”boxed-area align-items-center “,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_title_tag”,”id”:”5ZtkF”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”text”:”Stratejik \u0130leti\u015fim”,”tag”:”h1″},{“component”:”hc_image_box”,”id”:”P92Nk”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”image”:”https:\/\/www.cigdemguven.com\/medias\/2023\/04\/cigdem-guven-strategic-communication-1024×714.jpg|753|1080|3077″,”link_type”:”lightbox”,”lightbox_animation”:””,”caption”:”Stratejik \u0130leti\u015fim”,”inner_caption”:false,”new_window”:false,”link”:”https:\/\/www.cigdemguven.com\/medias\/2023\/04\/cigdem-guven-strategic-communication.jpg”,”link_content”:[],”lightbox_size”:””,”scrollbox”:false,”icon”:””,”image_animation”:””,”icon_animation”:””,”thumb_size”:”full”,”icon_hidden”:true,”caption_img_box”:””,”alt”:””}]}],”section_settings”:””},”section_aSGAU”:{“component”:”hc_section”,”id”:”section_aSGAU”,”section_width”:””,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”vertical_row”:””,”css_classes”:”no-padding-bottom no-padding-top “,”custom_css_classes”:”blogtext”,”custom_css_styles”:””,”section_content”:[{“component”:”hc_column”,”id”:”column_0qrhK”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_wp_editor”,”id”:”gE6EW”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”editor_content”:”Stratejik ileti\u015fim, bir organizasyonun ba\u015far\u0131s\u0131 i\u00e7in kritik bir rol oynar. \u0130yi bir stratejik ileti\u015fim plan\u0131, organizasyonun hedeflerine ula\u015fmas\u0131na yard\u0131mc\u0131 olabilir, \u00e7al\u0131\u015fanlar\u0131na, m\u00fc\u015fterilerine ve topluma olumlu bir imaj olu\u015fturabilir ve organizasyonun pazarlama, sat\u0131\u015f ve marka y\u00f6netimi faaliyetlerini destekleyebilir. Stratejik ileti\u015fim, kriz durumlar\u0131nda da son derece \u00f6nemlidir. Organizasyonlar, kriz durumlar\u0131nda h\u0131zl\u0131 ve etkili bir \u015fekilde ileti\u015fim kurarak itibarlar\u0131n\u0131 koruyabilir veya yeniden kazanabilirler.\\n\\nStratejik ileti\u015fim planlamas\u0131, iyi tasarlanm\u0131\u015f bir stratejik ileti\u015fim plan\u0131 ve uygun bir mesajla\u015fma stratejisi ile ba\u015flar. \u0130yi bir stratejik ileti\u015fim plan\u0131, organizasyonun hedeflerine uygun olarak belirlenmi\u015f \u00f6l\u00e7\u00fclebilir hedefler ve ama\u00e7lar i\u00e7ermelidir. Plan, organizasyonun hedeflerine ula\u015fmak i\u00e7in kullanaca\u011f\u0131 kanallar\u0131, hedef kitlesini, mesajlar\u0131 ve i\u00e7eri\u011fi belirlemelidir.\\n\\n\u0130yi bir stratejik ileti\u015fim mesaj\u0131, do\u011fru hedef kitleye, do\u011fru kanalda, do\u011fru zamanda ve do\u011fru bi\u00e7imde iletilmelidir. Mesajlar, hedef kitlelerin ilgisini \u00e7ekecek, onlar\u0131 harekete ge\u00e7irecek, bilgilendirecek veya e\u011fitecek \u015fekilde tasarlanmal\u0131d\u0131r. Mesajlar ayr\u0131ca organizasyonun ama\u00e7lar\u0131na, de\u011ferlerine ve vizyonuna uygun olmal\u0131d\u0131r.\\n\\nStratejik ileti\u015fim planlamas\u0131, organizasyonun hedeflerini ger\u00e7ekle\u015ftirmek i\u00e7in tasarlanm\u0131\u015ft\u0131r. Plan, organizasyonun ama\u00e7lar\u0131na, hedeflerine ve de\u011ferlerine uygun olarak tasarlanmal\u0131d\u0131r. \u0130yi bir plan, organizasyonun hedeflerine ula\u015fmas\u0131 i\u00e7in ihtiya\u00e7 duyulan kaynaklar\u0131 belirlemeli, b\u00fct\u00e7e, personel, zaman vb. konular\u0131 ele almal\u0131d\u0131r. Ayr\u0131ca, plan, organizasyonun faaliyetlerinin \u00f6l\u00e7\u00fclebilir sonu\u00e7lar elde etmesine yard\u0131mc\u0131 olacak performans \u00f6l\u00e7\u00fctlerini belirlemelidir.\\n\\nStratejik ileti\u015fim planlamas\u0131 ve mesajla\u015fma stratejisi haz\u0131rland\u0131ktan sonra, organizasyonun stratejik ileti\u015fim plan\u0131n\u0131 uygulamas\u0131 gerekmektedir. Stratejik ileti\u015fim uygulamalar\u0131, organizasyonun hedef kitlesine mesajlar\u0131n\u0131 iletti\u011fi ileti\u015fim ara\u00e7lar\u0131d\u0131r. Bu ara\u00e7lar, bas\u0131n b\u00fcltenleri, web siteleri, sosyal medya, reklam kampanyalar\u0131, etkinlikler, toplant\u0131lar, seminerler vb. gibi bir\u00e7ok farkl\u0131 kanal\u0131 i\u00e7erebilir.\\n\\nStratejik ileti\u015fim plan\u0131n\u0131n ba\u015far\u0131s\u0131, organizasyonun performans\u0131n\u0131n \u00f6l\u00e7\u00fclebilir sonu\u00e7lar\u0131na g\u00f6re de\u011ferlendirilir. Performans \u00f6l\u00e7\u00fctleri, organizasyonun hedeflerine uygun olarak belirlenir. \u00d6rne\u011fin, bir organizasyon, bir reklam kampanyas\u0131 yoluyla sat\u0131\u015flar\u0131n\u0131 art\u0131rmay\u0131 hedeflerse, sat\u0131\u015flar\u0131n art\u0131\u015f\u0131, performans \u00f6l\u00e7\u00fct\u00fc olarak kullan\u0131labilir.\\n\\nBa\u015far\u0131l\u0131 \u00f6rnekler:<\/strong>\\n\\n\u00bb Nike:<\/strong> Nike, markas\u0131n\u0131 do\u011fru bir \u015fekilde pazarlamak i\u00e7in stratejik ileti\u015fim stratejileri kullanmaktad\u0131r. \u00d6zellikle son y\u0131llarda sosyal medya platformlar\u0131 \u00fczerinden y\u00fcr\u00fctt\u00fc\u011f\u00fc kampanyalar\u0131yla geni\u015f kitlelere ula\u015fmay\u0131 ba\u015farm\u0131\u015ft\u0131r.\\n\\n\u00bb Coca-Cola:<\/strong> Coca-Cola, d\u00fcnya \u00e7ap\u0131nda tan\u0131nan bir markad\u0131r ve bu ba\u015far\u0131s\u0131n\u0131 do\u011fru bir stratejik ileti\u015fim plan\u0131 ile sa\u011flamaktad\u0131r. Coca-Cola, marka imaj\u0131n\u0131 korumak i\u00e7in m\u00fc\u015fteri geri bildirimlerini dikkate almaktad\u0131r.\\n\\n\u00bb Apple:<\/strong> Apple, yenilik\u00e7i teknolojik \u00fcr\u00fcnleri ve etkili pazarlama stratejileri sayesinde d\u00fcnya \u00e7ap\u0131nda tan\u0131nan bir marka haline gelmi\u015ftir. Apple, \u00fcr\u00fcn lansmanlar\u0131 ve reklamlar\u0131 i\u00e7in yarat\u0131c\u0131 stratejiler kullanmaktad\u0131r.\\n\\nBa\u015far\u0131s\u0131z \u00f6rnekler:<\/strong>\\n\\n\u00bb United Airlines:<\/strong> United Airlines, 2017 y\u0131l\u0131nda yolculara k\u00f6t\u00fc muamele yapt\u0131\u011f\u0131na dair haberlerle g\u00fcndeme geldi. Bu olay\u0131n ard\u0131ndan, United Airlines’\u0131n stratejik ileti\u015fim stratejilerinin yetersiz kald\u0131\u011f\u0131 tart\u0131\u015f\u0131ld\u0131.\\n\\n\u00bb BP:<\/strong> BP, 2010 y\u0131l\u0131nda Meksika K\u00f6rfezi’nde ger\u00e7ekle\u015fen petrol s\u0131z\u0131nt\u0131s\u0131 skandal\u0131 nedeniyle zorlu bir s\u00fcre\u00e7 ya\u015fad\u0131. BP’nin kriz y\u00f6netimi ve ileti\u015fim stratejileri ele\u015ftirildi ve organizasyonun itibar\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde zarar g\u00f6rd\u00fc.\\n\\n\u00bb Volkswagen:<\/strong> Volkswagen, emisyon testlerinde hile yapmakla su\u00e7land\u0131 ve bu olay\u0131n ard\u0131ndan m\u00fc\u015fteri g\u00fcveni ve marka imaj\u0131 ciddi \u015fekilde zarar g\u00f6rd\u00fc. Volkswagen’\u0131n stratejik ileti\u015fim stratejileri, m\u00fc\u015fteri g\u00fcvenini kazanmak ve marka imaj\u0131n\u0131 korumak i\u00e7in yetersiz kald\u0131.\\n\\nBu \u00f6rnekler, stratejik ileti\u015fim stratejilerinin organizasyonlar\u0131n ba\u015far\u0131s\u0131 i\u00e7in ne kadar \u00f6nemli oldu\u011funu g\u00f6stermektedir. Ba\u015far\u0131l\u0131 bir stratejik ileti\u015fim plan\u0131 olu\u015fturmak, organizasyonlar\u0131n hedef kitlelerine do\u011fru mesajlar\u0131 ileterek itibarlar\u0131n\u0131 korumalar\u0131na yard\u0131mc\u0131 olabilir.\\n\\nOrganizasyonlar, stratejik ileti\u015fim ara\u00e7lar\u0131n\u0131 kullanarak hedef kitlesine mesajlar\u0131n\u0131 iletmelidir. Stratejik ileti\u015fim ara\u00e7lar\u0131 se\u00e7ilirken, hedef kitlenin demografik \u00f6zellikleri, ilgi alanlar\u0131 ve davran\u0131\u015flar\u0131 gibi fakt\u00f6rler dikkate al\u0131nmal\u0131d\u0131r. \u00d6rne\u011fin, gen\u00e7 bir hedef kitleye ula\u015fmak isteyen bir organizasyon, sosyal medyay\u0131 kullanabilirken, ya\u015fl\u0131 bir hedef kitleye ula\u015fmak isteyen bir organizasyon, geleneksel medyay\u0131 kullanabilir.\\n\\nStratejik ileti\u015fim eksikli\u011fi bir organizasyonun hedeflerine ula\u015fmas\u0131n\u0131 zorla\u015ft\u0131rabilir veya tamamen engelleyebilir. Stratejik ileti\u015fim eksikli\u011fi sonucu ortaya \u00e7\u0131kabilecek baz\u0131 durumlar:\\n\\nHedef kitlelerin yanl\u0131\u015f anla\u015f\u0131lmas\u0131:<\/strong> Stratejik ileti\u015fim eksikli\u011fi, hedef kitlelerin ihtiya\u00e7lar\u0131 ve beklentileri hakk\u0131nda yetersiz bilgi sahibi olunmas\u0131na neden olabilir. Bu durum, mesajlar\u0131n yanl\u0131\u015f anla\u015f\u0131lmas\u0131na veya yanl\u0131\u015f yerle\u015ftirilmesine neden olarak hedef kitlelerin organizasyona olan g\u00fcvenini azaltabilir.\\n\\n\u0130leti\u015fim karma\u015fas\u0131:<\/strong> Stratejik ileti\u015fim eksikli\u011fi, farkl\u0131 departmanlar veya ki\u015filer aras\u0131nda \u00e7eli\u015fkili mesajlar\u0131n g\u00f6nderilmesine neden olabilir. Bu durum, organizasyonun  d\u0131\u015far\u0131ya kar\u015f\u0131 tutarl\u0131 bir imaj \u00e7izememesine neden olabilir.\\n\\nRekabet avantaj\u0131n\u0131n kayb\u0131:<\/strong> Stratejik ileti\u015fim eksikli\u011fi, organizasyonun rakiplerine kar\u015f\u0131 rekabet avantaj\u0131 sa\u011flayacak mesajlar\u0131n iletilmesini engelleyebilir. Bu durum, organizasyonun pazar pay\u0131n\u0131 kaybetmesine neden olabilir.\\n\\nKriz y\u00f6netiminde ba\u015far\u0131s\u0131zl\u0131k:<\/strong> Stratejik ileti\u015fim eksikli\u011fi, kriz durumlar\u0131nda yan\u0131t vermek i\u00e7in do\u011fru mesajlar\u0131n haz\u0131rlanamamas\u0131na neden olabilir. Bu durum, organizasyonun kriz y\u00f6netiminde ba\u015far\u0131s\u0131z olmas\u0131na ve itibar kayb\u0131na neden olabilir. Performans eksikli\u011fi: Stratejik ileti\u015fim eksikli\u011fi, organizasyonun \u00e7al\u0131\u015fanlar\u0131na do\u011fru mesajlar\u0131n iletilmesini engelleyebilir. Bu durum, \u00e7al\u0131\u015fanlar\u0131n performans\u0131n\u0131 etkileyerek organizasyonun hedeflerine ula\u015fmas\u0131n\u0131 zorla\u015ft\u0131rabilir.\\n\\n\u0130tibar kayb\u0131:<\/strong> Stratejik ileti\u015fim eksikli\u011fi, organizasyonun itibar\u0131n\u0131 zedeleyebilir. Hedef kitlelerin organizasyon hakk\u0131nda yanl\u0131\u015f bilgilendirilmesi veya eksik bilgi sahibi olmalar\u0131, organizasyonun itibar\u0131n\u0131 olumsuz y\u00f6nde etkileyebilir.\\n\\nBu nedenlerden dolay\u0131, organizasyonlar\u0131n stratejik ileti\u015fim stratejileri olu\u015fturarak hedef kitleleri do\u011fru bir \u015fekilde anlamalar\u0131 ve onlarla etkili bir \u015fekilde ileti\u015fim kurmalar\u0131 \u00f6nemlidir.\\n\\nSonu\u00e7 olarak, stratejik ileti\u015fim, organizasyonlar\u0131n ba\u015far\u0131s\u0131 i\u00e7in kritik bir rol oynar. \u0130yi bir stratejik ileti\u015fim plan\u0131, organizasyonun hedeflerine uygun olarak tasarlanmal\u0131 ve uygulanmal\u0131d\u0131r. Organizasyonlar, stratejik ileti\u015fim ara\u00e7lar\u0131n\u0131 se\u00e7erken, hedef kitlenin \u00f6zelliklerini dikkate almal\u0131d\u0131r. 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Stratejik ileti\u015fim planlamas\u0131, iyi tasarlanm\u0131\u015f bir stratejik ileti\u015fim plan\u0131 ve uygun bir mesajla\u015fma stratejisi ile ba\u015flar. \u0130yi bir stratejik ileti\u015fim plan\u0131, organizasyonun hedeflerine uygun olarak belirlenmi\u015f \u00f6l\u00e7\u00fclebilir hedefler ve ama\u00e7lar i\u00e7ermelidir. Plan, organizasyonun hedeflerine ula\u015fmak i\u00e7in kullanaca\u011f\u0131 kanallar\u0131, hedef kitlesini, mesajlar\u0131 ve i\u00e7eri\u011fi belirlemelidir.<\/p>\n","protected":false},"author":1,"featured_media":3077,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,19],"tags":[],"class_list":["post-3081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-yazilar"],"yoast_head":"\nStratejik \u0130leti\u015fim | \u00c7i\u011fdem G\u00fcven Management Consulting & Coaching & Mentoring Services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cigdemguven.com\/tr\/yazilar\/stratejik-iletisim\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stratejik \u0130leti\u015fim | \u00c7i\u011fdem G\u00fcven Management Consulting & Coaching & Mentoring Services\" \/>\n<meta property=\"og:description\" content=\"Stratejik ileti\u015fim planlamas\u0131, iyi tasarlanm\u0131\u015f bir stratejik ileti\u015fim plan\u0131 ve uygun bir mesajla\u015fma stratejisi ile ba\u015flar. \u0130yi bir stratejik ileti\u015fim plan\u0131, organizasyonun hedeflerine uygun olarak belirlenmi\u015f \u00f6l\u00e7\u00fclebilir hedefler ve ama\u00e7lar i\u00e7ermelidir. 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