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Kurumsal firmalar, toplumsal miras olmayan konularla ilgili de bir fark\u0131ndal\u0131k ve de\u011fi\u015fim yaratmaya \u00e7al\u0131\u015fmaktad\u0131r. Bu \u00e7al\u0131\u015fmalar\u0131n sonu\u00e7lar\u0131 ile ilgili \u00f6l\u00e7me-de\u011ferlendirme yap\u0131lmas\u0131 yerinde olur. 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