{"id":1641,"date":"2021-01-04T10:29:02","date_gmt":"2021-01-04T07:29:02","guid":{"rendered":"https:\/\/www.cigdemguven.com\/?p=1641"},"modified":"2022-04-06T16:50:25","modified_gmt":"2022-04-06T13:50:25","slug":"surdurulebilirlik-ve-basari","status":"publish","type":"post","link":"https:\/\/www.cigdemguven.com\/tr\/yazilar\/surdurulebilirlik-ve-basari\/","title":{"rendered":"S\u00fcrd\u00fcr\u00fclebilirlik ve Ba\u015far\u0131"},"content":{"rendered":"

{“main-title”:{“component”:”hc_title”,”id”:”main-title”,”title”:””,”subtitle”:””,”title_content”:{“component”:”hc_title_empty”,”id”:”title-empty”}},”section_QvNqz”:{“component”:”hc_section”,”id”:”section_QvNqz”,”section_width”:””,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”vertical_row”:””,”css_classes”:”section-color no-padding-bottom no-padding-top “,”custom_css_classes”:”containerblog”,”custom_css_styles”:””,”section_content”:[{“component”:”hc_column”,”id”:”P1FCZ”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:”boxed-area align-items-center “,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_title_tag”,”id”:”5ZtkF”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”text”:”S\u00fcrd\u00fcr\u00fclebilirlik ve Ba\u015far\u0131”,”tag”:”h1″},{“component”:”hc_image_box”,”id”:”P92Nk”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”image”:”https:\/\/www.cigdemguven.com\/medias\/2020\/09\/cigdem-guven-surdurulebilirlik-1024×628.jpg|662|1080|1644″,”link_type”:”lightbox”,”lightbox_animation”:””,”caption”:”S\u00fcrd\u00fcr\u00fclebilirlik ve Ba\u015far\u0131”,”inner_caption”:false,”new_window”:false,”link”:”https:\/\/www.cigdemguven.com\/medias\/2020\/09\/cigdem-guven-surdurulebilirlik-1024×628.jpg”,”link_content”:[],”lightbox_size”:””,”scrollbox”:false,”icon”:””,”image_animation”:””,”icon_animation”:””,”thumb_size”:”full”,”icon_hidden”:true,”caption_img_box”:””,”alt”:””}]}],”section_settings”:””},”section_aSGAU”:{“component”:”hc_section”,”id”:”section_aSGAU”,”section_width”:””,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”vertical_row”:””,”css_classes”:”no-padding-bottom no-padding-top “,”custom_css_classes”:”blogtext”,”custom_css_styles”:””,”section_content”:[{“component”:”hc_column”,”id”:”column_0qrhK”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_wp_editor”,”id”:”gE6EW”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”editor_content”:”Bir\u00e7ok kurumsal \u015firketin vizyon ve misyonunda yerini bulan s\u00fcrd\u00fcr\u00fclebilirlik, d\u00fcnyadaki d\u00fczenin aksamadan s\u00fcrd\u00fcr\u00fclmesi ve kaosun \u00f6nlenmesi a\u00e7\u0131s\u0131ndan \u00f6nemlidir. Ayr\u0131ca, s\u00fcrd\u00fcr\u00fclebilirli\u011fin \u00f6nleyici etkisinin yan\u0131nda geli\u015ftirici etkisi de vard\u0131r. Bu do\u011frultuda, bu yaz\u0131da \u00f6nce s\u00fcrd\u00fcr\u00fclebilirli\u011fin tan\u0131m\u0131 yap\u0131lacak, sonra t\u00fcrlerinden bahsedilecek ve ard\u0131ndan ba\u015far\u0131ya olan etkisi tart\u0131\u015f\u0131lacakt\u0131r.\\n\\nS\u00fcrd\u00fcr\u00fclebilirlik, g\u00fcn\u00fcm\u00fcz\u00fcn ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131larken gelecek nesillerin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lama kabiliyetlerine zarar vermemek olarak tan\u0131mlanabilir. \u0130lk olarak \u00e7evreci yakla\u015f\u0131mlar akl\u0131m\u0131za gelse de, s\u00fcrd\u00fcr\u00fclebilirlik sadece \u00e7evreyle ilgili de\u011fildir. Do\u011fal kaynaklar\u0131n t\u00fcketimine ek olarak ekonomik d\u00fczenin, kurumsal y\u00f6netimin ve bunlarla paralel olarak sosyal adaletin de s\u00fcrd\u00fcr\u00fclebilir olmas\u0131 gerekir.\\n\\nS\u00fcrd\u00fcr\u00fclebilirlik, tan\u0131m k\u0131sm\u0131nda bahsedildi\u011fi \u00fczere sadece \u00e7evresel s\u00fcrd\u00fcr\u00fclebilirlikten ibaret de\u011fildir. En az \u00e7evreci s\u00fcrd\u00fcr\u00fclebilirlik kadar \u00f6nemli olan ekonomik ve sosyal s\u00fcrd\u00fcr\u00fclebilirlik gibi kavramlar da mevcuttur.\\n\\n\u00c7evresel s\u00fcrd\u00fcr\u00fclebilirlik, en basit tan\u0131mla do\u011fal kaynaklar\u0131n etkin bir \u015fekilde, s\u00f6m\u00fcr\u00fcc\u00fc zihniyetten ari bir \u015fekilde kullan\u0131lmas\u0131d\u0131r. \u00d6rne\u011fin, k\u00e2\u011f\u0131t veya ah\u015fap \u00fcretimi yapan bir firman\u0131n s\u00fcrd\u00fcr\u00fclebilir olmas\u0131 o alandaki reg\u00fclasyonlara uymas\u0131na, sosyal sorumluluk duygusuyla a\u011fa\u00e7land\u0131rma yapmas\u0131na ve t\u00fcketim zincirini aksatmadan s\u00fcrd\u00fcr\u00fclebilir \u00fcretime y\u00f6nelmesine ba\u011fl\u0131d\u0131r. Bu sayede sonraki nesiller de d\u00fcnyadaki do\u011fal kaynaklardan mahrum kalm\u0131\u015f olmaz.\\n\\nEkonomik s\u00fcrd\u00fcr\u00fclebilirlik, yoksullu\u011fun azalt\u0131lmas\u0131, her kesimin g\u0131daya eri\u015fim sa\u011flayabilmesi ve bunlarla birlikte insana de\u011fer vererek ekonomik b\u00fcy\u00fcmenin sa\u011flanmas\u0131 olarak tan\u0131mlanabilir. Ekonomik s\u00fcrd\u00fcr\u00fclebilirli\u011fin olmad\u0131\u011f\u0131 yerde b\u00fcy\u00fcmenin ve istihdam\u0131n da yeterli seviyede olmayaca\u011f\u0131 a\u00e7\u0131kt\u0131r.\\n\\nSosyal s\u00fcrd\u00fcr\u00fclebilirlik bireylerin e\u015fit \u015fekilde e\u011fitime eri\u015febilmesi, cinsiyet ayr\u0131mc\u0131l\u0131\u011f\u0131n\u0131n ortadan kald\u0131r\u0131lmas\u0131, kapsay\u0131c\u0131l\u0131\u011f\u0131n benimsenmesi ve toplumun sa\u011fl\u0131kl\u0131 bir \u015fekilde gelece\u011fe ta\u015f\u0131nmas\u0131d\u0131r. Kad\u0131nlar\u0131n i\u015f hayat\u0131ndaki rol\u00fcn\u00fcn artt\u0131r\u0131lmas\u0131, dezavantajl\u0131 gruplar\u0131n veya s\u0131radan olmayan insanlar\u0131n i\u015f hayat\u0131na kazand\u0131r\u0131lmas\u0131 sosyal s\u00fcrd\u00fcr\u00fclebilirli\u011fe \u00f6rnek verilebilir.\\n\\nS\u00fcrd\u00fcrebilirli\u011fin ba\u015far\u0131ya etkilerine bakal\u0131m.\u00c7evresel s\u00fcrd\u00fcr\u00fclebilirlik a\u00e7\u0131s\u0131ndan bakarsak do\u011fal kaynak t\u00fcketen bir \u015firketin faaliyetine devam edebilmesi i\u00e7in hammadde d\u00f6ng\u00fcs\u00fcn\u00fcn sa\u011flanmas\u0131 gerekir. \u00d6rne\u011fin, bal\u0131k\u00e7\u0131l\u0131k sekt\u00f6r\u00fcnde, av mevsimlerine uymadan avlanan ger\u00e7ek veya t\u00fczel ki\u015filer asl\u0131nda en ba\u015fta kendilerine k\u00f6t\u00fcl\u00fck yapmaktad\u0131r. E\u011fer deniz canl\u0131lar\u0131n\u0131n \u00fcremesine izin verilmeden bu \u015fekilde bilin\u00e7sizce avlanmaya devam ederlerse bu \u00fcreticiler ileride faaliyetlerini s\u00fcrd\u00fcrecek hammadde bulamayacaklard\u0131r. Dolay\u0131s\u0131yla en ba\u015fta kendi i\u015fleri olumsuz etkilenecektir. \u00d6te yandan s\u00fcrd\u00fcr\u00fclebilirli\u011fin \u00f6neminin fark\u0131nda olan ve \u00fcretim yapan i\u015fletmelerle \u00e7al\u0131\u015fan di\u011fer i\u015fletmeler, faaliyetlerini s\u00fcrd\u00fcrebilmek i\u00e7in s\u00fcrd\u00fcr\u00fclebilirli\u011fe \u00f6nem veren di\u011fer tedarik\u00e7ilerle \u00e7al\u0131\u015facakt\u0131r. Bunun sonucunda s\u00fcrd\u00fcr\u00fclebilirli\u011fi benimseyen i\u015fletmeler ba\u015far\u0131l\u0131 olurken di\u011ferleri piyasadan silinecektir.\\n\\nEkonomik s\u00fcrd\u00fcr\u00fclebilirlik benimsendi\u011fi takdirde, \u015firketler b\u00fcy\u00fcme hedeflerini ger\u00e7ekle\u015ftirecek, teknolojiye ve m\u00fc\u015fterilerine yat\u0131r\u0131m yapacak ve bu sayede portf\u00f6y\u00fcn\u00fc geli\u015ftirecektir. Bankac\u0131l\u0131k sekt\u00f6r\u00fcn\u00fc ele al\u0131rsak teknolojiye ve m\u00fc\u015fteri deneyimine \u00f6nem veren bankalar sunduklar\u0131 faydalar\u0131 artt\u0131rmak i\u00e7in AR-GE \u00e7al\u0131\u015fmalar\u0131na \u00f6nem verecektir. \u00d6rne\u011fin; kolay kullan\u0131ma sahip ara y\u00fcz\u00fc olan uygulamalar, m\u00fc\u015fteri deneyimini artt\u0131rmaya y\u00f6nelik yap\u0131lan \u00e7al\u0131\u015fmalar, KOB\u0130\u2019lerin desteklenmesi ve kredi paketlerine eri\u015fimde kolayl\u0131k sa\u011flanmas\u0131 bankalar\u0131n ekonomik s\u00fcrd\u00fcr\u00fclebilirli\u011fine katk\u0131da bulunacakt\u0131r.\\n\\nSosyal s\u00fcrd\u00fcr\u00fclebilirli\u011fin bir firman\u0131n ba\u015far\u0131l\u0131 olmas\u0131na katk\u0131s\u0131 yads\u0131namaz. \u0130stihdamda e\u015fitli\u011fin sa\u011flanmas\u0131, ayr\u0131mc\u0131l\u0131k yap\u0131lmamas\u0131 ve kapsay\u0131c\u0131l\u0131\u011f\u0131n benimsenmesi hem nitelikli i\u015fg\u00fcc\u00fcne eri\u015fimi kolayla\u015ft\u0131racak hem de bu sosyal de\u011ferler sayesinde kurumlar ayn\u0131 de\u011ferlere sahip ba\u015fka m\u00fc\u015fteriler edinebilecektir. \u00d6rne\u011fin, engellilerin yasal bir zorunluluk olmad\u0131\u011f\u0131nda dahi \u00e7al\u0131\u015ft\u0131r\u0131lmas\u0131, o ki\u015filerin kendilerini istihdam eden kuruma duyduklar\u0131 sevgiyi artt\u0131racak ve i\u015flerini \u015fevkle yapmalar\u0131n\u0131 sa\u011flayacakt\u0131r. Bu da nihayetinde \u00e7al\u0131\u015fan memnuniyetini ve h\u00e2liyle \u015firket ba\u015far\u0131s\u0131n\u0131 artt\u0131racakt\u0131r.\\n\\nS\u00fcrd\u00fcr\u00fclebilirlik \u00f6zellikle finans sekt\u00f6r\u00fc a\u00e7\u0131s\u0131ndan \u00f6nemlidir.Toplumsal hayat\u0131n s\u00fcrd\u00fcr\u00fclmesi, yeni yat\u0131r\u0131mlar\u0131n yap\u0131lmas\u0131 ve insani kalk\u0131nman\u0131n sa\u011flanabilmesi amac\u0131yla hem kamu kurumlar\u0131 hem de \u00f6zel kurumlar finansmana ihtiya\u00e7 duyar. \u00c7\u00fcnk\u00fc planlanan projeler i\u00e7in \u015firket \u00f6z kaynaklar\u0131n\u0131 kullanmak ya k\u0131sa vadede m\u00fcmk\u00fcn olmamaktad\u0131r ya da baz\u0131 riskler ta\u015f\u0131maktad\u0131r. S\u00f6z konusu kurumlar\u0131n ihtiya\u00e7 duydu\u011fu finansman\u0131 sa\u011flamak ise genel olarak bankac\u0131l\u0131k sekt\u00f6r\u00fcnden beklenmektedir.\\n\\nBanka ve finans end\u00fcstrisinin krediye eri\u015fimi kolayla\u015ft\u0131rabilmesi, maliyetleri d\u00fc\u015f\u00fcrmesine ba\u011fl\u0131d\u0131r. Dolay\u0131s\u0131yla, k\u00e2\u011f\u0131t gibi do\u011fal hammaddeye sahip materyallerin s\u00fcrd\u00fcr\u00fclebilir bir \u015fekilde kullan\u0131lmas\u0131, israf\u0131n \u00f6nlenmesi ve \u00e7al\u0131\u015fan memnuniyetinin artt\u0131r\u0131lmas\u0131 i\u015f verimlili\u011fini artt\u0131racak ve maliyetleri d\u00fc\u015f\u00fcrecektir. Finans sekt\u00f6r\u00fcn\u00fcn lokomotifi olan bu kurumlar, b\u00f6ylece d\u00fc\u015f\u00fck maliyetlerle daha rekabet\u00e7i kredi oranlar\u0131 ve f\u0131rsatlar sunabilecek; nihayetinde ekonomik kalk\u0131nma s\u00fcrd\u00fcr\u00fclebilir bi\u00e7imde sa\u011flanacakt\u0131r.\\n\\nT\u00fcrkiye Bankalar Birli\u011fi taraf\u0131ndan haz\u0131rlanan \u201cBankac\u0131l\u0131k Sekt\u00f6r\u00fc \u0130\u00e7in S\u00fcrd\u00fcr\u00fclebilirlik K\u0131lavuzu\u201d s\u00fcrd\u00fcr\u00fclebilirli\u011fin finans sekt\u00f6r\u00fcnde ne kadar \u00f6nemli oldu\u011funu bize a\u00e7\u0131k\u00e7a g\u00f6stermektedir. K\u0131lavuzun amac\u0131, \u201cbanka faaliyetlerinin \u00e7evresel ve sosyal \u00f6ng\u00f6r\u00fclebilirli\u011fini, saydaml\u0131\u011f\u0131n\u0131 ve izlenebilirli\u011fini daha sistematik bir \u015fekilde y\u00f6netmek\u201d olarak a\u00e7\u0131klanm\u0131\u015f ve bu do\u011frultuda i\u00e7 ve d\u0131\u015f etkilerin y\u00f6netimi, insan haklar\u0131, \u00e7al\u0131\u015fan haklar\u0131, ileti\u015fim, kurumsal y\u00f6netim, kapasite geli\u015ftirme ve s\u00fcrd\u00fcr\u00fclebilirlik eylemlerinin izlenmesi ve raporlanmas\u0131 ilkeleri belirlenmi\u015ftir. Meslek birli\u011fi taraf\u0131ndan yay\u0131nlanan bu ilkelere uyulmas\u0131n\u0131n bankalar ve di\u011fer finans kurumlar\u0131 i\u00e7in daha fazla ba\u015far\u0131 getirece\u011fi haz\u0131rlanan rapordan da anla\u015f\u0131lmaktad\u0131r.\\n\\nSonu\u00e7<\/strong>\\n\\nG\u00f6r\u00fcld\u00fc\u011f\u00fc \u00fczere s\u00fcrd\u00fcr\u00fclebilirli\u011fin ba\u015far\u0131ya olan etkisi \u00e7ok b\u00fcy\u00fckt\u00fcr. Sadece insan kazanmak anlam\u0131nda de\u011fil, gelece\u011fe ba\u011fl\u0131 kalmak anlam\u0131nda da s\u00fcrd\u00fcr\u00fclebilirlik hayati \u00f6neme sahiptir. \u00d6te yandan devletlerin ve \u00e7e\u015fitli kurumlar\u0131n s\u00fcrd\u00fcr\u00fclebilir politikalara olan destekleri, s\u00fcrd\u00fcr\u00fclebilirli\u011fin te\u015fvik edildi\u011fini ve \u00f6d\u00fcllendirildi\u011fini de gayet a\u00e7\u0131k bir \u015fekilde g\u00f6stermektedir. Bankalar\u0131n ekonomik \u00e7ark\u0131 d\u00f6nd\u00fcren ana fakt\u00f6rlerden birisi olmas\u0131, \u00f6zellikle finans sekt\u00f6r\u00fc i\u00e7in s\u00fcrd\u00fcr\u00fclebilir uygulamalar\u0131n benimsenmesini kritik k\u0131lmaktad\u0131r. \u00c7\u00fcnk\u00fc maliyetleri d\u00fc\u015f\u00fcren bankalar, bu sayede daha uygun kredi sa\u011flayabilecek ve s\u00fcrd\u00fcr\u00fclebilirli\u011fe \u00f6nem veren \u015firketlere baz\u0131 te\u015fvikler sa\u011flayabilecektir. 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\u00dcye olarak i\u00e7eriklerimize ula\u015f\u0131n.<\/h2>

<\/p>

\u00dcyeli\u011fim var! Giri\u015f Yap<\/a><\/span><\/div><\/div>
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\u00dcye Ol<\/h3>\n\t\t\t\t\t\tL\u00fctfen t\u00fcm yaz\u0131lar\u0131m\u0131za eri\u015febilmek i\u00e7in \u00fcye olun. 40'tan fazla yaz\u0131ya eri\u015febilirsiniz.<\/strong><\/span>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\tHemen \u00dcye Ol<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Bir\u00e7ok kurumsal \u015firketin vizyon ve misyonunda yerini bulan s\u00fcrd\u00fcr\u00fclebilirlik, d\u00fcnyadaki d\u00fczenin aksamadan s\u00fcrd\u00fcr\u00fclmesi ve kaosun \u00f6nlenmesi a\u00e7\u0131s\u0131ndan \u00f6nemlidir. Ayr\u0131ca, s\u00fcrd\u00fcr\u00fclebilirli\u011fin \u00f6nleyici etkisinin yan\u0131nda geli\u015ftirici etkisi de vard\u0131r. Bu do\u011frultuda, bu yaz\u0131da \u00f6nce s\u00fcrd\u00fcr\u00fclebilirli\u011fin tan\u0131m\u0131 yap\u0131lacak, sonra t\u00fcrlerinden bahsedilecek ve ard\u0131ndan ba\u015far\u0131ya olan etkisi tart\u0131\u015f\u0131lacakt\u0131r.<\/p>\n","protected":false},"author":1,"featured_media":1644,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-1641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yazilar"],"yoast_head":"\nS\u00fcrd\u00fcr\u00fclebilirlik ve Ba\u015far\u0131 | \u00c7i\u011fdem G\u00fcven Management Consulting & Coaching & Mentoring Services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cigdemguven.com\/tr\/yazilar\/surdurulebilirlik-ve-basari\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00fcrd\u00fcr\u00fclebilirlik ve Ba\u015far\u0131 | \u00c7i\u011fdem G\u00fcven Management Consulting & Coaching & Mentoring Services\" \/>\n<meta property=\"og:description\" content=\"Bir\u00e7ok kurumsal \u015firketin vizyon ve misyonunda yerini bulan s\u00fcrd\u00fcr\u00fclebilirlik, d\u00fcnyadaki d\u00fczenin aksamadan s\u00fcrd\u00fcr\u00fclmesi ve kaosun \u00f6nlenmesi a\u00e7\u0131s\u0131ndan \u00f6nemlidir. 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