{"id":1637,"date":"2021-05-15T12:23:34","date_gmt":"2021-05-15T09:23:34","guid":{"rendered":"https:\/\/www.cigdemguven.com\/?p=1637"},"modified":"2022-06-09T21:37:34","modified_gmt":"2022-06-09T18:37:34","slug":"ihracatta-musteri-bulma-yontemleri","status":"publish","type":"post","link":"https:\/\/www.cigdemguven.com\/tr\/yazilar\/ihracatta-musteri-bulma-yontemleri\/","title":{"rendered":"\u0130hracatta M\u00fc\u015fteri Bulma Y\u00f6ntemleri"},"content":{"rendered":"

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Yurtd\u0131\u015f\u0131 m\u00fc\u015fteri bulmak ve ihracatta s\u00fcreklili\u011fi sa\u011flamak tesad\u00fcflere ba\u011fl\u0131 de\u011fildir, etkili, s\u00fcrekli ve \u00f6l\u00e7\u00fclebilir bir yurtd\u0131\u015f\u0131 pazarlama stratejisi olu\u015fturman\u0131z gerekir. Son on y\u0131ld\u0131r, uluslararas\u0131 pazarlama, ihracat ve ithalat sat\u0131\u015f geli\u015ftirme \u00e7al\u0131\u015fmalar\u0131 ciddi oranda dijital platformlara kayd\u0131. Pandemi s\u00fcreciyle e-pazarlama, ihracat\u00e7\u0131lar i\u00e7in en \u00f6nemli sat\u0131\u015f ve pazarlama kanal\u0131 oldu. \u015eirketlere tavsiyemiz, dijital d\u00f6n\u00fc\u015f\u00fcm, web sitesi ve sosyal medya y\u00f6netimi, e-reklam ve pazarlama stratejileri kapsam\u0131nda, profesyonel e-pazarlama ve e-reklam \u015firketleri ile \u00e7al\u0131\u015fmalar\u0131 en az\u0131ndan temel bir iskelet olu\u015fturmak i\u00e7in destek almalar\u0131d\u0131r. Di\u011fer yandan konvansiyonel ihracat geli\u015ftirme \u00e7al\u0131\u015fmalar\u0131n\u0131 da ihmal edilmemelidir.\\n\\na ) Web Sitesi A\u00e7\u0131n:<\/strong> \u0130hracat yapmak isteyen \u015firketlere ilk tavsiyemiz, \u00fcr\u00fcnlerini ve \u015firketi tan\u0131tan, \u0130ngilizce, Frans\u0131zca, Almanca, Rus\u00e7a, Arap\u00e7a gibi, muhtemel dil se\u00e7enekleri olan bir web sitesi haz\u0131rlaman\u0131z . Site \u0130\u00e7eri\u011finde, \u00fcr\u00fcnlere dair detayl\u0131 anlat\u0131m, g\u00f6rseller, paketleme ve ambalaj se\u00e7enekleri, kalite belgeleri ve sekt\u00f6rel standartlar\u0131 i\u00e7eren di\u011fer sertifikalar\u0131n bulunmas\u0131, m\u00fc\u015fterilerin sizi bulmas\u0131 ve bir \u00f6n inceleme yapabilmesi i\u00e7in faydal\u0131d\u0131r. Sitenizde, yurtd\u0131\u015f\u0131 m\u00fc\u015fterilerin ileti\u015fim kurabilece\u011fi, aktif e-mail ve telefon dahil ileti\u015fim bilgilerinin bulunmas\u0131 \u00f6nemlidir.\\n\\nb ) Sosyal Medya Kanallar\u0131 A\u00e7\u0131n: Sosyal medya kanallar\u0131, Facebook, Twitter, Instagram ba\u015fta olmak \u00fczere \u015firket ve \u00fcr\u00fcnlerinize dair, d\u00fczenli ve g\u00fcncel i\u00e7erik payla\u015fman\u0131z, internet \u00fczerinde bulunabilirli\u011finizi artt\u0131r\u0131r, bu kanallar \u00fczerinde etkili bir e-pazarlama faliyeti y\u00fcr\u00fct\u00fcrseniz, yurtd\u0131\u015f\u0131 potansiyel m\u00fc\u015fterilerin size ula\u015fabilmesi muhtemeldir. Blog siteleri a\u00e7mak, sekt\u00f6r\u00fcn\u00fcz ve \u00fcr\u00fcn gruplar\u0131n\u0131z \u00fczerine yazan bloggerlar, sosyal medyada tan\u0131nan influencerlar ile i\u015fbirli\u011fi yapmak, \u015firketinizin sosyal medya kanallar\u0131n\u0131n pop\u00fcleritesini artt\u0131rmak a\u00e7\u0131s\u0131ndan faydal\u0131 olacakt\u0131r.\\n\\nc ) Linkedin Hesab\u0131:<\/strong> Linkedin bir sosyal medya mecras\u0131d\u0131r ancak temel olarak i\u015f d\u00fcnyas\u0131na hitap eder. Linkedin \u00fczerinden, potansiyel m\u00fc\u015fteriniz olabilecek \u015firketleri belirleyerek, sat\u0131n alma y\u00f6neticileri, ithalat y\u00f6neticileri ile direk ileti\u015fim kurabilmek m\u00fcmk\u00fcnd\u00fcr. Linkedin etkili kullan\u0131l\u0131rsa, d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131nda potansiyel al\u0131c\u0131lar\u0131, benzer \u00fcr\u00fcnleri ithal eden firmalar\u0131n ilgili y\u00f6neticilerine ula\u015fmak m\u00fcmk\u00fcnd\u00fcr.\\n\\nd ) B2B Sitelere \u00dcye Olun:<\/strong> B2B Business to Business kelimelerinin k\u0131saltmas\u0131d\u0131r, \u015firketten \u015firkete sat\u0131\u015f anlam\u0131na gelir. Bu platformlar \u015firketler taraf\u0131ndan son on y\u0131ld\u0131r olduk\u00e7a s\u0131k kullan\u0131l\u0131yor. Pandemi s\u00fcreci B2B platformlara olan talebi artt\u0131rd\u0131. AliBaba, Amazon, Global Sources, ECVV d\u00fcnya genelinde en \u00e7ok kullan\u0131lan B2B sitelerdir, bu sitelerde kurumsal \u00fcyeli\u011finizin bulunmas\u0131, \u015firket ve \u00fcr\u00fcn bilgilerinizin g\u00fcncellenmesi ve sitelerin sundu\u011fu pazarlama, reklam, \u00f6ne \u00e7\u0131karma gibi opsiyonlar\u0131n kullan\u0131lmas\u0131, d\u00f6n\u00fc\u015f alman\u0131z\u0131 sa\u011flayacakt\u0131r. Bunlar\u0131n yan\u0131 s\u0131ra Turkishexporter, Tradekey gibi T\u00fcrkiye merkezli B2B sitelerde hesap a\u00e7\u0131lmas\u0131 faydal\u0131 olacakt\u0131r.\\n\\ne ) Google Ads, Kullan\u0131n, e-pazarlama \u0130\u00e7in B\u00fct\u00e7e Ay\u0131r\u0131n:<\/strong> Google Ads, kullan\u0131c\u0131lar\u0131n Google aramalar\u0131n\u0131, aranan kelime ile \u015firketiniz ve \u00fcr\u00fcnlerinizi ili\u015fkilendirilerek; Google arama sayfas\u0131nda arama sonu\u00e7lar\u0131n\u0131n en \u00fcst\u00fcnde \u015firketinizin, web sitenizin linkinin g\u00f6z\u00fckmesini sa\u011flar. \u00d6zellikle belirli \u00fclkeler, belirli sekt\u00f6rler ve sizin \u00fcr\u00fcnlerinizi ara\u015ft\u0131rmas\u0131 muhtemel ithalat\u00e7\u0131 profillerini tan\u0131mlayarak, adwords ile, nokta at\u0131\u015f\u0131, belirli bir \u00fclkede, \u00fcr\u00fcnlerinize y\u00f6nelik aramalar\u0131 hedefleyebilirsiniz. Google Ads ve belli ba\u015fl\u0131 e-pazarlama stratejilerini mutlaka kullanmal\u0131s\u0131n\u0131z.\\n\\nf ) Fuarlar, Dijital Fuarlar:<\/strong> Sekt\u00f6rel \u00f6l\u00e7ekli fuarlar, al\u0131c\u0131 ve sat\u0131c\u0131lar\u0131n global \u00f6l\u00e7ekte bir araya geldi\u011fi platformlard\u0131r. Pandemi s\u00fcrecinde dijital fuarc\u0131l\u0131k \u00fczerinden ilerlese de, pandemi sonras\u0131 tekrar eski \u00f6nemini kazanaca\u011f\u0131 ka\u00e7\u0131n\u0131lmaz. \u0130hracat\u00e7\u0131lara tavsiyemiz, bir \u00f6n fizibilite yaparak, sekt\u00f6r\u00fcn\u00fczdeki etkili fuarlar\u0131 belirleyin ve hedef pazarlar\u0131n\u0131za hitap eden fuarlarda stand a\u00e7\u0131n. T\u00fcrk \u015firketlerin sekt\u00f6rel fuarlara kat\u0131l\u0131m\u0131 ve fuar masraflar\u0131 genel itibar\u0131 ile %50-%60\u2019a varan oranlarda devlet taraf\u0131ndan desteklenmektedir.\\n\\ne ) Ticaret M\u00fc\u015favirlikleri, Ticari Heyetler:<\/strong> T\u00fcrkiye\u2019nin hemen her \u00fclkede m\u00fc\u015favirlikleri, bulunmaktad\u0131r. Herhangi bir \u00fclkedeki ticaret m\u00fc\u015favirli\u011fi ile ileti\u015fime ge\u00e7ip o \u00fclkede, sekt\u00f6r\u00fcn\u00fczde yer alan firmalar\u0131n, ithalat\u00e7\u0131 firmalar\u0131n listesini talep edebilirsiniz. Sadece sat\u0131\u015f i\u00e7in de\u011fil, \u00f6rne\u011fin o \u00fclkede veya yak\u0131n bir \u00fclkede kat\u0131ld\u0131\u011f\u0131n\u0131z bir fuar i\u00e7in, m\u00fc\u015favirliklerden alaca\u011f\u0131n\u0131z ithalat\u00e7\u0131 firma listesinde yer alan firmalar\u0131 fuara davet edebilirsiniz. Hedef bir \u00fclkeye d\u00fczenlenen sekt\u00f6rel ticaret heyetlerine kat\u0131lmak (kat\u0131l\u0131mc\u0131 kapasitesi s\u0131n\u0131rl\u0131d\u0131r), o \u00fclkedeki potansiyel m\u00fc\u015fterilere ula\u015fmak ad\u0131na kullan\u0131labilecek bir ba\u015fka y\u00f6ntemdir.”}]},{“component”:”hc_column”,”id”:”KPH9L”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:”socialbox”,”custom_css_styles”:””,”main_content”:[{“component”:”hc_space”,”id”:”13OsX”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”size”:”space-sm”,”height”:””},{“component”:”hc_text_block”,”id”:”aaHtr”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”content”:”Payla\u015f:”},{“component”:”hc_social_share_buttons”,”id”:”tjcuj”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”style”:”icon-links-button”,”size”:””,”alignment”:””,”type”:””,”social_colors”:true,”fb”:true,”fb_link”:””,”tw”:true,”tw_link”:””,”pi”:true,”pi_link”:””,”li”:true,”li_link”:””}]}],”section_settings”:””},”section_dDpN7″:{“component”:”hc_section”,”id”:”section_dDpN7″,”section_width”:””,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”vertical_row”:””,”css_classes”:”section-color “,”custom_css_classes”:””,”custom_css_styles”:””,”section_content”:[{“component”:”hc_column”,”id”:”XLZ44″,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_title_tag”,”id”:”4AoyD”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”text”:”Son Yaz\u0131lar”,”tag”:”h2″},{“component”:”hc_space”,”id”:”TsAHd”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”size”:”space”,”height”:””},{“component”:”hc_pt_grid_list”,”id”:”J9IEW”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”post_type_slug”:”post”,”post_type_category”:”yazilar”,”column”:”2″,”column_lg”:”2″,”column_md”:”2″,”column_sm”:”1″,”column_xs”:”1″,”margins”:””,”pag_type”:”load_more”,”pag_items”:”2″,”pag_size”:”pagination-lg”,”pag_animation”:”fade-top”,”pag_scroll_top”:false,”pag_position”:”align-center”,”pag_button_prev”:””,”pag_button_next”:””,”lm_lazy”:false,”lm_button_text”:”Daha Fazla”,”box”:”blog_top”,”boxed”:true,”extra”:false,”content”:””,”title_length”:”36″,”excerpt_length”:”75″,”title_size”:”text-md”,”custom_css”:””,”button_text”:””,”button_style”:”square”,”button_dimensions”:”btn-lg”,”button_animation”:false,”button_icon”:””}]}],”section_settings”:””},”scripts”:{“lightbox”:”magnific-popup.min.js”,”pagination”:”pagination.min.js”},”css”:{“lightbox”:”css\/magnific-popup.css”,”content_box”:”css\/content-box.css”,”media_box”:”css\/media-box.css”},”css_page”:”\/*.media-box-reveal .caption img{max-width: inherit;\\n width: inherit;\\ntext-align: center !important;\\n margin-left: 46%;\\n margin-top: 23%;}*\/\\n\\n\\n”,”template_setting”:{},”template_setting_top”:{},”page_setting”:{“settings”:[“lock-mode-off”]},”post_type_setting”:{“settings”:{“image”:”https:\/\/www.cigdemguven.com\/medias\/2022\/03\/cigdemguven_export-1024×714.jpg|753|1080|1638″,”excerpt”:”\u0130hracat yapabilmenin temel \u015fart\u0131 sat\u0131\u015f yapabilmektir. Yurtd\u0131\u015f\u0131 m\u00fc\u015fteri bulmak ve ihracatta s\u00fcreklili\u011fi sa\u011flamak tesad\u00fcflere ba\u011fl\u0131 de\u011fildir, etkili, s\u00fcrekli ve \u00f6l\u00e7\u00fclebilir bir yurtd\u0131\u015f\u0131 pazarlama stratejisi olu\u015fturman\u0131z gerekir. Son on y\u0131ld\u0131r, uluslararas\u0131 pazarlama, ihracat ve ithalat sat\u0131\u015f geli\u015ftirme \u00e7al\u0131\u015fmalar\u0131 ciddi oranda dijital platformlara kayd\u0131. Pandemi s\u00fcreciyle e-pazarlama, ihracat\u00e7\u0131lar i\u00e7in en \u00f6nemli sat\u0131\u015f ve pazarlama kanal\u0131 oldu. \u015eirketlere tavsiyemiz, dijital d\u00f6n\u00fc\u015f\u00fcm, web sitesi ve sosyal medya y\u00f6netimi, e-reklam ve pazarlama stratejileri kapsam\u0131nda, profesyonel e-pazarlama ve e-reklam \u015firketleri ile \u00e7al\u0131\u015fmalar\u0131 en az\u0131ndan temel bir iskelet olu\u015fturmak i\u00e7in destek almalar\u0131d\u0131r.”,”extra_1″:”Yaz\u0131”,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130hracat yapabilmenin temel \u015fart\u0131 sat\u0131\u015f yapabilmektir. Yurtd\u0131\u015f\u0131 m\u00fc\u015fteri bulmak ve ihracatta s\u00fcreklili\u011fi sa\u011flamak tesad\u00fcflere ba\u011fl\u0131 de\u011fildir, etkili, s\u00fcrekli ve \u00f6l\u00e7\u00fclebilir bir yurtd\u0131\u015f\u0131 pazarlama stratejisi olu\u015fturman\u0131z gerekir. Son on y\u0131ld\u0131r, uluslararas\u0131 pazarlama, ihracat ve ithalat sat\u0131\u015f geli\u015ftirme \u00e7al\u0131\u015fmalar\u0131 ciddi oranda dijital platformlara kayd\u0131. Pandemi s\u00fcreciyle e-pazarlama, ihracat\u00e7\u0131lar i\u00e7in en \u00f6nemli sat\u0131\u015f ve pazarlama kanal\u0131 oldu. \u015eirketlere tavsiyemiz, dijital d\u00f6n\u00fc\u015f\u00fcm, web sitesi ve sosyal medya y\u00f6netimi, e-reklam ve pazarlama stratejileri kapsam\u0131nda, profesyonel e-pazarlama ve e-reklam \u015firketleri ile \u00e7al\u0131\u015fmalar\u0131 en az\u0131ndan temel bir iskelet olu\u015fturmak i\u00e7in destek almalar\u0131d\u0131r.<\/p>\n","protected":false},"author":1,"featured_media":1638,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,50,19],"tags":[],"class_list":["post-1637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-unsubscribetr","category-yazilar"],"yoast_head":"\n\u0130hracatta M\u00fc\u015fteri Bulma Y\u00f6ntemleri | \u00c7i\u011fdem G\u00fcven Management Consulting & Coaching & Mentoring Services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cigdemguven.com\/tr\/yazilar\/ihracatta-musteri-bulma-yontemleri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130hracatta M\u00fc\u015fteri Bulma Y\u00f6ntemleri | \u00c7i\u011fdem G\u00fcven Management Consulting & Coaching & Mentoring Services\" \/>\n<meta property=\"og:description\" content=\"\u0130hracat yapabilmenin temel \u015fart\u0131 sat\u0131\u015f yapabilmektir. 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