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Kurumlar\u0131n finansal yap\u0131s\u0131, krizin etkileriyle nas\u0131l etkilenmi\u015ftir? Nakit ak\u0131\u015f\u0131 nas\u0131l bir y\u00f6netimi gerektirmedir? Bu sorular\u0131n yan\u0131tlar\u0131 her bir kurum a\u00e7\u0131s\u0131ndan \u00f6nemlidir. Kurumlar \u00fclkesi, sekt\u00f6r\u00fc, tarih\u00e7esi, m\u00fc\u015fterileri, d\u0131\u015f ticaret yap\u0131lar\u0131 gibi kriterlerle birlikte farkl\u0131 \u015fekillerde krizin etkilerin ya\u015famaktad\u0131rlar.\\n\\nGelirlerin sekt\u00f6r ve faaliyet konusuna g\u00f6re etkisi farkl\u0131 olabilecektir, giderlerde bir d\u00fc\u015f\u00fc\u015f sa\u011flayabilmek mali yap\u0131 a\u00e7\u0131s\u0131ndan rahatlat\u0131c\u0131 olacakt\u0131r. Gelirlerde krizin yaratt\u0131\u011f\u0131 f\u0131rsatlar ile art\u0131\u015f yaratmakta s\u00f6z konusu olabilir.\\n\\nGiderlerin g\u00f6zden ge\u00e7irilmesi ve m\u00fcmk\u00fcn oldu\u011funca tasarrufa gidilmesi nakit ak\u0131\u015f\u0131nda rahatlama sa\u011flayacakt\u0131r. T\u00fcm gider kalemleri tek tek \u00e7al\u0131\u015f\u0131lmal\u0131d\u0131r. \u00d6rne\u011fin; kira kontratlar g\u00f6zden ge\u00e7irilebilir, d\u00f6vizli kontratlar varsa TL\u2019e d\u00f6n\u00fc\u015f\u00fcm\u00fc,sa\u011flanabilir, al\u0131mlar g\u00f6zden ge\u00e7irilebilir.\\n\\nAlacaklara y\u00f6nelik \u00e7al\u0131\u015fmada ise, tahsilat\u0131n daha k\u0131sa vadelere \u00e7ekilmesi yoluna gidilmesi, m\u00fcmk\u00fcnse reeskont edilebilir mi bak\u0131lmas\u0131, bor\u00e7lar\u0131n vadelerin de bir \u00f6teleme yap\u0131labilir mi bak\u0131lmas\u0131, devam edilen ve yap\u0131lacak yat\u0131r\u0131mlar\u0131n gereklili\u011finin tekrar g\u00f6zden ge\u00e7irilmesi, \u015f\u00fcpheli alacaklar, gecikmeli alacaklar\u0131n tahsilatlar\u0131n\u0131n h\u0131zland\u0131r\u0131lmas\u0131 yoluna gidilmesi, hukuki takipte olan alacaklar\u0131n tahsilat\u0131 konusunda yap\u0131lacaklar\u0131n g\u00f6zden ge\u00e7irilmesi uygun olacakt\u0131r.Stok idaresinin titizlikle yap\u0131lmas\u0131 ve stok maliyetlerine ili\u015fkin her zamankinden daha s\u0131k ak\u0131lc\u0131 bir y\u00f6netim tutum benimsenmesi uygun olacakt\u0131r.\\n\\nKurum \u00fczerinde, kur riskini bertaraf edecek \u00e7al\u0131\u015fmalar yapmak, t\u00fcrev \u00fcr\u00fcn kullan\u0131mlar\u0131n\u0131 gerekli \u00f6l\u00e7\u00fc de ger\u00e7ekle\u015ftirmek veya farkl\u0131 \u015fekillerde kur riskini bertaraf etmesi gerekecektir.\\n\\nBunlarla birlikte, tedarik zinciri korunmas\u0131 gereken \u00f6nemli bir zincirdir. Bu zincirde zay\u0131f halkaya destek verilmesi, sadece zay\u0131f halkaya destek de\u011fildir. Deste\u011fi veren de bu zincirin korunmas\u0131ndan fayda sa\u011flayacakt\u0131r.\\n\\nYat\u0131r\u0131m finansmanlar\u0131 ba\u015fl\u0131\u011f\u0131n\u0131n tekrar de\u011ferlendirilmesi, yabanc\u0131 sermaye, \u00f6z kaynak \u00e7al\u0131\u015fmalar\u0131n\u0131n likidite \u00f6nceli\u011fini yitirmeden tekrar de\u011ferlendirilmesi, otoritenin bu d\u00f6nem i\u00e7in sa\u011flad\u0131\u011f\u0131 fonlar\u0131n ara\u015ft\u0131r\u0131lmas\u0131 ve de\u011ferlendirilmesiyerinde olur.D\u00f6nem itibariyle dijital kapasitesi olmayan \u015firketlerin, zorunlu dijital yat\u0131r\u0131mlar\u0131n\u0131n finansman\u0131 i\u00e7in, banka kredilerinin ara\u015ft\u0131r\u0131lmas\u0131 ve uygun finansman kaynaklar\u0131n\u0131n bulunmas\u0131 ana \u00e7al\u0131\u015fma ba\u015fl\u0131klar\u0131ndand\u0131r.\\n\\nYurtd\u0131\u015f\u0131 mal al\u0131mlarda \u00fclke kredileri alternatiflerini ara\u015ft\u0131rmak m\u00fcmk\u00fcnd\u00fcr.T\u00fcrkiye\u2019de faaliyet g\u00f6steren aktif olan yabanc\u0131 fonlama kaynaklar\u0131na hakim olmak ve yat\u0131r\u0131mlar i\u00e7in f\u0131rsatlara bakmak gerekir. Yine bu d\u00f6nemde bor\u00e7 azaltma, kaynak maliyetini d\u00fc\u015f\u00fcrme, mevcut bor\u00e7lar daha iyi ko\u015fullarla revize edilebilir mi bakmak faydal\u0131 olacakt\u0131r.\\n\\nYap\u0131lan b\u00fct\u00e7elerin ola\u011fan\u00fcst\u00fc d\u00f6nemlerde g\u00f6zden ge\u00e7irilmesi, ara de\u011ferlendirmeler yap\u0131lmas\u0131, gerekiyorsa revizelerin yap\u0131lmas\u0131 uygun olacakt\u0131r. Kurumda nakit s\u0131k\u0131\u015f\u0131kl\u0131\u011f\u0131 s\u00f6z konusu ise, aktif sat\u0131\u015f\u0131 ile de nakit ak\u0131\u015f\u0131n\u0131 g\u00fc\u00e7lendirmek m\u00fcmk\u00fcnd\u00fcr.\\n\\nBu d\u00f6nem, nakit ak\u0131\u015f\u0131 g\u00fc\u00e7l\u00fc olan kurumlar i\u00e7in ayn\u0131 zamanda f\u0131rsatlar getirecektir. Uygun fiyatl\u0131 \u015firket al\u0131mlar\u0131, entegrasyon yat\u0131r\u0131mlar\u0131, sinerji yaratabilecek yat\u0131r\u0131mlar m\u00fcmk\u00fcn olabilmektedir. Nakit ak\u0131\u015f\u0131 y\u00fcksek kurumlar\u0131n, genel trendin aksine b\u00fcy\u00fcmesi s\u00f6z konusu olabilir. E-ticaret gibi sat\u0131\u015f kanallar\u0131n\u0131n artt\u0131r\u0131lmas\u0131, ihracat yapmak veya ihracat pazar\u0131n\u0131 artt\u0131rmak, farkl\u0131 \u00fcr\u00fcn geli\u015ftirmek, sat\u0131\u015flar\u0131 artt\u0131rabilecek kalemlerdir.\\n\\nLiderin t\u00fcm ko\u015fullara ra\u011fmen, vizyonunu kaybetmemesi, yenilik\u00e7i, teknolojiye yak\u0131n bir ekiple yoluna devam etmesi \u00f6nemlidir. Gerekli durumlarda dan\u0131\u015fmanl\u0131k almas\u0131, farkl\u0131 uygulamalardan haberdar olmas\u0131, rekabet analizinin iyi yapmas\u0131 kritik ba\u015far\u0131 fakt\u00f6rleridir. 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