{"id":1503,"date":"2021-02-07T15:17:05","date_gmt":"2021-02-07T12:17:05","guid":{"rendered":"https:\/\/www.cigdemguven.com\/genel\/innovation\/"},"modified":"2022-04-06T16:49:39","modified_gmt":"2022-04-06T13:49:39","slug":"inovasyon","status":"publish","type":"post","link":"https:\/\/www.cigdemguven.com\/tr\/yazilar\/inovasyon\/","title":{"rendered":"\u0130novasyon"},"content":{"rendered":"

{“main-title”:{“component”:”hc_title”,”id”:”main-title”,”title”:””,”subtitle”:””,”title_content”:{“component”:”hc_title_empty”,”id”:”title-empty”}},”section_QvNqz”:{“component”:”hc_section”,”id”:”section_QvNqz”,”section_width”:””,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”vertical_row”:””,”css_classes”:”section-color no-padding-bottom no-padding-top “,”custom_css_classes”:”containerblog”,”custom_css_styles”:””,”section_content”:[{“component”:”hc_column”,”id”:”P1FCZ”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:”boxed-area align-items-center “,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_title_tag”,”id”:”5ZtkF”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”text”:”\u0130novasyon”,”tag”:”h1″},{“component”:”hc_image_box”,”id”:”P92Nk”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”image”:”https:\/\/www.cigdemguven.com\/medias\/2021\/02\/cigdem-guven-innovation-1024×714.jpg|753|1080|575″,”link_type”:”lightbox”,”lightbox_animation”:””,”caption”:”\u0130novasyon”,”inner_caption”:false,”new_window”:false,”link”:”https:\/\/www.cigdemguven.com\/medias\/2021\/02\/cigdem-guven-innovation.jpg”,”link_content”:[],”lightbox_size”:””,”scrollbox”:false,”icon”:””,”image_animation”:””,”icon_animation”:””,”thumb_size”:”full”,”icon_hidden”:true,”caption_img_box”:””,”alt”:””}]}],”section_settings”:””},”section_aSGAU”:{“component”:”hc_section”,”id”:”section_aSGAU”,”section_width”:””,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”vertical_row”:””,”css_classes”:”no-padding-bottom no-padding-top “,”custom_css_classes”:”blogtext”,”custom_css_styles”:””,”section_content”:[{“component”:”hc_column”,”id”:”column_0qrhK”,”column_width”:”col-md-12″,”animation”:””,”animation_time”:””,”timeline_animation”:””,”timeline_delay”:””,”timeline_order”:””,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”main_content”:[{“component”:”hc_wp_editor”,”id”:”gE6EW”,”css_classes”:””,”custom_css_classes”:””,”custom_css_styles”:””,”editor_content”:”\u0130novasyonun g\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda \u00e7ok \u00f6nemli bir yeri oldu\u011fu ink\u00e2r edilemez. \u00c7\u00fcnk\u00fc yeniliklere ayak uydurmak, i\u015fimizi b\u00fcy\u00fctmenin ve kendimizi geli\u015ftirmenin en b\u00fcy\u00fck etkenlerinden birisidir. Dolay\u0131s\u0131yla yeniliklere ayak uyduramayan ve geride kalan i\u015fletmeler de\u011fil mevcut b\u00fcy\u00fckl\u00fcklerini korumak, zaman i\u00e7inde sekt\u00f6rden silinecektir. \u0130novasyonun bu denli \u00f6nemli olmas\u0131 \u00f6zellikle bankac\u0131l\u0131k ve finans sekt\u00f6r\u00fc gibi en \u00f6nemli sermayesi para olan \u015firketlerin geli\u015fmelere uyum sa\u011flamas\u0131n\u0131 hayati h\u00e2le getirmektedir. ve ard\u0131ndan inovasyonun getirileri ele al\u0131nacakt\u0131r.\\n\\n\u0130novasyon en temel anlam\u0131yla yenilik demektir. Yani inovatif yakla\u015f\u0131m\u0131 benimseyen kurum veya ki\u015filer daha \u00f6nce yap\u0131lmam\u0131\u015f olan\u0131 yapmay\u0131 veya mevcut yenilikleri benimsemeyi hedefler. Yap\u0131lan inovasyonlar sayesinde sunulan \u00fcr\u00fcn ve hizmetlerin, i\u015f s\u00fcre\u00e7lerinin, organizasyonun ve i\u015f modellerinin geli\u015ftirilmesi hedeflenir. Dolay\u0131s\u0131yla rekabet\u00e7i piyasada inovasyonu benimsemek ve yenilik\u00e7i \u00e7\u00f6z\u00fcmler uygulayarak gelece\u011fe kalmak \u00e7ok \u00f6nemlidir.\\n\\nD\u00fcnyan\u0131n h\u0131zla b\u00fcy\u00fcmesi, geli\u015fen teknolojiler ve artan rekabet \u00f6zellikle finans sekt\u00f6r\u00fcndeki akt\u00f6rleri daha \u00f6nce olmad\u0131\u011f\u0131 kadar b\u00fcy\u00fck zorluklarla test ediyor. Dolay\u0131s\u0131yla bilgi \u00e7a\u011f\u0131 bir\u00e7ok akt\u00f6r i\u00e7in bilgiye ula\u015fmay\u0131 kolayla\u015ft\u0131r\u0131rken ayn\u0131 zamanda mevcut kurumlar\u0131n rekabet g\u00fcc\u00fcn\u00fc azalt\u0131yor. Dolay\u0131s\u0131yla, bu zorlay\u0131c\u0131 durumdan kurtulmak i\u00e7in yap\u0131lmas\u0131 gereken, k\u00fcresel geli\u015fmeleri takip ederek yap\u0131lan i\u015fi g\u00fcncellemek ve gelece\u011fe yat\u0131r\u0131m yapmakt\u0131r. \u00d6yle ki Bain & Co taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rma, inovasyona yat\u0131r\u0131m yapan firmalar\u0131n cirosunun %11, faiz vergi ve amortisman \u00f6ncesi k\u00e2r\u0131n da %22 artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Bankac\u0131l\u0131k sekt\u00f6r\u00fcnden \u00f6rnek vermek gerekirse, internetin kullan\u0131m alanlar\u0131n\u0131n artmas\u0131yla beraber mobil bankac\u0131l\u0131\u011fa yap\u0131lan yat\u0131r\u0131mlar\u0131n bu k\u00e2rl\u0131l\u0131kta etkili oldu\u011fu s\u00f6ylenebilir. Mobil uygulamalar arac\u0131l\u0131\u011f\u0131yla m\u00fc\u015fteriler mevduat ve yat\u0131r\u0131m hesab\u0131 a\u00e7abilmekte, d\u00f6viz ve hisse al\u0131m-sat\u0131m\u0131 yapabilmektedir. \u00d6nceden \u015fubelere gidilerek veya telefon arac\u0131l\u0131\u011f\u0131yla yap\u0131lan bir \u00e7ok i\u015flem art\u0131k dijital kanallardan yap\u0131labilmektedir. \u015eubeye gitmeden yap\u0131lan i\u015flemler sayesinde hem m\u00fc\u015fteri memnuniyeti hem de bankalar\u0131n k\u00e2rl\u0131l\u0131\u011f\u0131 artmaktad\u0131r.\\n\\n\u00d6te yandan inovatif yakla\u015f\u0131mda m\u00fc\u015fterilerin isteklerini h\u0131zl\u0131 bir \u015fekilde belirlemek \u00e7ok \u00f6nemlidir. Belirlenen bu ihtiya\u00e7lar sayesinde, h\u0131zl\u0131 bir \u015fekilde \u00e7\u00f6z\u00fcm sunulabilir ve b\u00f6ylece mal ve hizmetlerde g\u00fcncel geli\u015fmeler yakalanm\u0131\u015f olur.\\n\\nCorona salg\u0131n\u0131n\u0131n inovasyonu tetikleyen ve hatta daha \u00f6nceden yap\u0131lm\u0131\u015f inovasyonu \u00f6d\u00fcllendiren bir niteli\u011fi oldu\u011fu s\u00f6ylenebilir. \u00c7\u00fcnk\u00fc kapanmalar\u0131n\\nba\u015flamas\u0131yla beraber banka \u015fubeleri de \u00e7al\u0131\u015fma y\u00f6ntemlerini de\u011fi\u015ftirmi\u015f ve yap\u0131lan i\u015flemler \u00e7o\u011funlukla internet ve telefon arac\u0131l\u0131\u011f\u0131yla yap\u0131l\u0131r h\u00e2le gelmi\u015ftir. Dolay\u0131s\u0131yla internet bankac\u0131l\u0131\u011f\u0131na yat\u0131r\u0131m yapm\u0131\u015f kurumlar, dijitalle\u015fmeye ge\u00e7i\u015fte zorluk \u00e7ekmezken altyap\u0131s\u0131n\u0131 geli\u015ftirmemi\u015f ve yeterince inovatif olamayan kurumlar geli\u015fmelere haz\u0131rl\u0131ks\u0131z yakalanm\u0131\u015flard\u0131r. BBVA Grubu CEO\u2019su Onur Gen\u00e7\u2019e g\u00f6re salg\u0131n s\u00fcrecinden \u00f6nce dijitalle\u015fmeyi ger\u00e7ekle\u015ftiren bankalar, salg\u0131n d\u00f6neminde ya\u015fanan zorluklar\u0131n \u00fcstesinden gelerek, krizi avantaja \u00e7evirmeyi ba\u015farabilmi\u015flerdir. \u00d6yle ki, s\u00fcrece haz\u0131rl\u0131kl\u0131 olan ve dijitalle\u015fmeyi \u00f6nceden ger\u00e7ekle\u015ftiren BBVA grubunun salg\u0131n d\u00f6neminde i\u015flem hacmi %32 artm\u0131\u015ft\u0131r.\\n\\nKriz d\u00f6neminin bir di\u011fer getirisi ise internet \u00fczerinden yap\u0131lan i\u015flemlerin artmas\u0131d\u0131r. \u00c7\u00fcnk\u00fc geleneksel y\u00f6ntemlerle i\u015flem yapamayan m\u00fc\u015fteriler, isteklerini ger\u00e7ekle\u015ftirmek i\u00e7in gerek \u00e7evrimi\u00e7i ileti\u015fim y\u00f6ntemlerini gerekse mobil bankac\u0131l\u0131\u011f\u0131 kullan\u0131r. Bu da do\u011fal olarak bankalar\u0131n i\u015flem hacimlerinin artmas\u0131n\u0131 sa\u011flar. Bankac\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn inovasyondan ve dijitalle\u015fmeden son derece fayda sa\u011flayacakt\u0131r.\\n\\n\u0130novasyonu elde etmek i\u00e7in \u00f6nce inovatif fikirleri \u00fcretecek altyap\u0131y\u0131 olu\u015fturmak gerekir. Bu altyap\u0131n\u0131n olu\u015fturulmas\u0131 sayesinde firman\u0131n kapsay\u0131c\u0131l\u0131\u011f\u0131 artaca\u011f\u0131 gibi geli\u015fime a\u00e7\u0131k \u00e7al\u0131\u015fanlar fikirlerini yayma imk\u00e2n\u0131 bulur. Bu sayede \u00e7al\u0131\u015fanlar kendilerini daha \u00f6nemli hisseder ve \u00e7al\u0131\u015fan memnuniyeti artar.\\n\\nFikirler \u00fcretildikten sonra bu fikirler aras\u0131ndan bir se\u00e7im yapmak gerekir. Genelde se\u00e7ilen fikirler \u00f6d\u00fcllendirilir ve bu sayede inovasyon desteklenmi\u015f olur. Fikirlerin \u00f6d\u00fcllendirilmesi genel bir bilgi h\u00e2line gelince yenilik\u00e7i fikirlerini sunmak i\u00e7in daha \u00e7ok insan bir araya gelir ve iyi fikirlerin bulunma \u015fans\u0131 artar.\\n\\nUygun fikirler se\u00e7ildikten sonra bu fikirler uygulamaya konur. Yenilik\u00e7i fikirlerin uygulamaya konulmas\u0131, kurumlar\u0131 rekabet a\u00e7\u0131s\u0131ndan daha iyi konuma getirir ve corona salg\u0131n\u0131 gibi olumsuzluklara \u00f6nceden haz\u0131rl\u0131kl\u0131 olmalar\u0131n\u0131 sa\u011flar. \u00c7\u00fcnk\u00fc g\u00fcn\u00fcm\u00fczde, yap\u0131lan yat\u0131r\u0131mlar dijitalle\u015fmeye, otomasyona, yapay zek\u00e2ya, nesnelerin internetine ve benzeri uzaktan eri\u015fim y\u00f6ntemlerine y\u00f6nelik olarak yap\u0131lmaktad\u0131r.\\n\\n\u0130novasyonun bir di\u011fer getirisi, m\u00fc\u015fteri memnuniyetini artt\u0131rmakt\u0131r. Yapay zek\u00e2yla desteklenen sohbet uygulamalar\u0131n\u0131n kullan\u0131lmas\u0131, m\u00fc\u015fterilerin kredi kart\u0131 borcunu \u00f6\u011frenmek gibi monoton i\u015fleri h\u0131zl\u0131 bir \u015fekilde ger\u00e7ekle\u015ftirmesini sa\u011flar. \u00d6rne\u011fin, Forbes\u2019un haberine g\u00f6re Bank of America\u2019n\u0131n uygulamaya koydu\u011fu Erica isimli yapay zek\u00e2 destekli robot, ilk 3 ay\u0131nda 1 milyon kullan\u0131c\u0131ya hizmet vermi\u015ftir.\\n\\nM\u00fc\u015fteri memnuniyetini sa\u011flayacak bir di\u011fer unsur \u00e7e\u015fitli bankalar\u0131n i\u015fbirli\u011fi yapmas\u0131d\u0131r. \u00d6rne\u011fin, komisyon oranlar\u0131 \u00f6demeksizin farkl\u0131 bankamatiklerden para \u00e7ekebilmek inovatif altyap\u0131 kullan\u0131lmas\u0131n\u0131 gerektirir. Bu altyap\u0131n\u0131n uygulanmas\u0131yla beraber, m\u00fc\u015fteriler kendi bankalar\u0131n\u0131n ATM\u2019lerini aramakla zaman kaybetmez, di\u011fer ATM\u2019lerden de sanki kendi bankalar\u0131ym\u0131\u015f gibi para \u00e7ekme veya yat\u0131rma i\u015flemi yapabilir.\\n\\n\u0130novasyonun ne kadar \u00f6nemli oldu\u011funu rakamlar a\u00e7\u0131k bir \u015fekilde g\u00f6steriyor. \u0130novasyona yat\u0131r\u0131m yapan \u015firketler h\u0131zl\u0131 bir \u015fekilde krizleri f\u0131rsata \u00e7evirirken inovasyona s\u0131rt\u0131n\u0131 d\u00f6nen \u015firketler zamana ayak uyduramay\u0131p piyasadan siliniyor. Dolay\u0131s\u0131yla k\u00fcresel geli\u015fmeleri takip etmek, AR-GE \u00e7al\u0131\u015fmalar\u0131 yapmak, inovatif fikirleri desteklemek ve en \u00f6nemlisi bunlar\u0131 uygulamaya koymak bir \u015firketin gelece\u011fe kalmas\u0131 i\u00e7in yapmas\u0131 gereken en temel \u015feyler aras\u0131nda say\u0131labilir. 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Dolay\u0131s\u0131yla yeniliklere ayak uyduramayan ve geride kalan i\u015fletmeler de\u011fil mevcut b\u00fcy\u00fckl\u00fcklerini korumak, zaman i\u00e7inde sekt\u00f6rden silinecektir.”,”extra_1″:”Yaz\u0131”,”extra_2″:””,”icon”:{“icon”:””,”icon_style”:””,”icon_image”:””}}}}<\/p>

\u00dcye olarak i\u00e7eriklerimize ula\u015f\u0131n.<\/h2>

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\u00dcyeli\u011fim var! Giri\u015f Yap<\/a><\/span><\/div><\/div>
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\u00dcye Ol<\/h3>\n\t\t\t\t\t\tL\u00fctfen t\u00fcm yaz\u0131lar\u0131m\u0131za eri\u015febilmek i\u00e7in \u00fcye olun. 40'tan fazla yaz\u0131ya eri\u015febilirsiniz.<\/strong><\/span>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\tHemen \u00dcye Ol<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

\u0130novasyonun g\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda \u00e7ok \u00f6nemli bir yeri oldu\u011fu ink\u00e2r edilemez. \u00c7\u00fcnk\u00fc yeniliklere ayak uydurmak, i\u015fimizi b\u00fcy\u00fctmenin ve kendimizi geli\u015ftirmenin en b\u00fcy\u00fck etkenlerinden birisidir. Dolay\u0131s\u0131yla yeniliklere ayak uyduramayan ve geride kalan i\u015fletmeler de\u011fil mevcut b\u00fcy\u00fckl\u00fcklerini korumak, zaman i\u00e7inde sekt\u00f6rden silinecektir.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-1503","post","type-post","status-publish","format-standard","hentry","category-yazilar"],"yoast_head":"\n\u0130novasyon | \u00c7i\u011fdem G\u00fcven Management Consulting & Coaching & Mentoring Services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cigdemguven.com\/tr\/yazilar\/inovasyon\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130novasyon | \u00c7i\u011fdem G\u00fcven Management Consulting & Coaching & Mentoring Services\" \/>\n<meta property=\"og:description\" content=\"\u0130novasyonun g\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda \u00e7ok \u00f6nemli bir yeri oldu\u011fu ink\u00e2r edilemez. \u00c7\u00fcnk\u00fc yeniliklere ayak uydurmak, i\u015fimizi b\u00fcy\u00fctmenin ve kendimizi geli\u015ftirmenin en b\u00fcy\u00fck etkenlerinden birisidir. 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